Entrepreneurship
5 Gum, Zedd tease hidden bodega rave with social media scavenger hunt
Mars Wrigley’s 5 Gum has teamed with Grammy-winning artist Zedd to host a secret rave...
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Amazon ranks as top brand on TikTok by earned media value: report
TikTok has continued to have sway with marketers, with over one quarter of brands listing...
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How Shapermint’s proprietary AI ad tool is fueling profits
Shapermint is among the many growing list of marketers hoping to money in on the hype...
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How creators and marketers can protect themselves while using AI
The following is a guest piece by Jordan Mitchell, founding father of integrated communications and content...
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Publicis Groupe acquires influencer-marketing giant Influential
Publicis Groupe has entered into an agreement to accumulate Influential, the world’s largest influencer marketing company...
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Inside American Eagle’s ‘Live Your Life’ brand platform and fall campaign
American Eagle is taking a page from its past for the launch of a latest brand...
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How Coca-Cola, Delta are ‘Olympicizing’ campaigns with NBCUniversal
NBCUniversal on Friday (July 26) will begin broadcasting the 2024 Paris Olympics, an event that also...
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Amazon pushes savings with back-to-school ad, ‘Dorm Roomz’ series
Amazon today (July 18) launched its 2024 back-to-school marketing campaign along with announcing the return...
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Why Mountain Dew introduced the Mountain Dude to refresh ‘Do The Dew’
UPDATE: July 15, 2024: This story has been updated based on information provided by Mountain Dew...
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Joann launches Gen Z-focused brand campaign
Arts and crafts retailer Joann is launching a latest brand campaign. The company said Thursday that...
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