Marketing
Top ways to use Zapier MCP server and LLMs to boost marketing performance
Model Context Protocol (MCP) servers are priceless recent additions to marketers’ AI toolkit. MCP is a...
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H&R Block doubles down on social marketing amid modernization push
H&R Block is uniting its social creative and media duties under one roof through an expanded...
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LinkedIn expands video ads as Gen Z reshapes the platform
LinkedIn is widening its video ads programme, adding more publishers and creator-led content to draw marketers....
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White Castle sponsors NIL-focused podcast to engage football fans
White Castle on Monday (Aug. 25) announced it can serve because the official series sponsor...
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Macy’s partners with Amazon for retail ads ahead of holiday season
Macy’s Media Network will launch a pilot with Amazon Retail Ads Service, enabling partners to buy...
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CarMax ditches longtime tagline, repositions brand around omnichannel
CarMax unveiled a brand new brand positioning and tagline because it doubles down on omnichannel retail...
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Circana acquires Nielsen MMM to grow measurement capabilities
Data analytics company Circana has accomplished its acquisition of Nielsen’s Marketing Mix Modeling (MMM) business, the...
Read moreHow to keep emails from getting lost in the holiday inbox surge
As marketers working in retail gear up for his or her most vital time of 12...
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AI in marketing and sales outpaces training, survey finds
Marketing and sales teams have been among the many first to place AI to work. From...
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Walmart’s booming ad business provides ‘flexibility’ amid tariff impact
Walmart’s retail media engine kept humming at a powerful clip last quarter in the newest sign...
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