Marketing
FTC says Omnicom deal is OK, as long as there’s no brand safety involved
The FTC approved Omnicom’s purchase of Interpublic Group this week, after the ad agency giant promised...
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Omnicom-IPG merger clears key regulatory hurdle focused on ad boycotts
Omnicom’s planned $13.5 billion acquisition of rival ad-holding group Interpublic Group cleared a key regulatory hurdle...
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Most Inspiring Mother’s Day Campaign Ideas
Just a kindly reminder: Mother’s Day is across the corner and look no further for anyone...
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Father’s Day Marketing Campaigns by Famous Brands
Undoubtedly, on daily basis is one of the best day to indicate our love for our...
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DAN Case Study: AgencyAnalytics Received 250 Qualified Leads in a Year as a DAN Member
A hit story about how one among our DAN Tools members, AgencyAnalytic,s overcame common challenges as...
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Southwest argues seating policy changes are NBD in cheeky new ads
Southwest Airlines is addressing its decision to introduce assigned and premium seating, policies it long eschewed,...
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Amazon, Roku address CTV advertising reach and efficiency in new deal
Amazon Ads and Roku have partnered to offer advertisers with what they're claiming is the most...
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Reddit Community Intelligence: Your posts are now marketing gold
Reddit Community Intelligence represents the platform’s most ambitious attempt yet to remodel casual user conversations into...
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Study shows AI agents struggle with CRM and confidentiality
Large Language Model (LLM) agents aren’t superb at key parts of CRM, in response to a...
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Why Disney’s Compass seeks true north in data collaboration
Disney Advertising and Amazon Ads today (June 17) integrated Disney's Real-Time Ad Exchange (DRAX) and Amazon...
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