Marketing
Target debuts ‘weirdly hot’ Santa for second holiday advertising push
Target has unveiled a second holiday marketing campaign, introducing a fictional store team member named Kris, who...
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Kroger plans Shop the Scene experience on Hulu for holiday campaign
Kroger is focusing on the power of togetherness for a digital-focused holiday campaign, in accordance with...
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Sinch introduces RCS features in Customer Dashboard
Mobile experience company Sinch announced RCS features are actually available in the Sinch Customer Dashboard, allowing...
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Consumers are underwhelmed by AI experiences
Many consumers just aren’t that into AI-powered experiences. Only 29% imagine that such experiences have met...
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FanDuel, Verizon deepen NFL integrations with Netflix ad partnerships
Netflix has sold out of obtainable in-game inventory for its live broadcast of two NFL Christmas...
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New Balance Marketing Strategy That Redefined Sneakers
After its biggest ad, “worn by supermodels in London and dads in Ohio,” New Balance has...
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Picking a marketing performance management platform: Best of the MarTechBot
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using...
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Trade Desk’s strong Q3 underscores key strengths as digital marketing evolves
The Trade Desk’s Q3 revenues totaled $628 million, up 27% from the identical period last 12...
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Why generational stereotypes are failing marketers and how to move past labels
We’ve all seen it: marketing articles, research reports and social media posts that try to capture...
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DoorDash puts a fresh spin on family meals for Hispanic GenZers
DoorDash today (Nov. 11) launched a multicultural campaign titled “Hay DoorDash En La Casa,” per...
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