Marketing
What marketers can learn from manufacturing’s shift to precision CX
When a procurement manager logs right into a manufacturer’s portal at 2 a.m. to urgently source...
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How omni-conscious brands win in a buyer-first, fragmented world
Content consumption has fundamentally modified. Attention is fragmented, habits are dynamic and expectations are higher than...
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Volkswagen accelerates tech transformation with new digital AOR
Volkswagen of America has named technology consultancy CI&T as its digital agency of record (AOR), in...
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Publicis Groupe forecasts sunny H2 based on strong H1 new business gains
Publicis Groupe reported 5.9% organic growth in the course of the second quarter of 2025. Following...
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7 Top White Label Marketing Tools For Agencies
Agencies thrive on repute, and branding is a giant a part of that. Whether an agency...
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Over half of ad buyers are using generative AI for video creation: IAB
A majority of ad buyers are currently using generative artificial intelligence (AI) for digital video creation,...
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Don’t hold the pickles: Sonic’s CMO on going all-in on dining trend
Sonic Drive-In’s CMO wasn’t initially sold on the pickle idea. Ryan Dickerson noticed viral trends relevant...
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Why Your Emails Won’t Reach Inboxes in 2025: Dirty Lists Are Killing Your Campaigns
Every 12 months, businesses lose 1000's of dollars attributable to poor email list hygiene. Martech’s 2025...
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3 takeaways from Omnicom’s Q2 earnings as IPG deal nears completion
(*3*) By the numbers 17% Percentage decline in Q2 revenue for Omnicom's branding and retail...
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Why JanSport revived its cringeworthy back-to-school ads to reach Gen Z
Though the return to school may feel like a distant whisper, marketers are already ramping up...
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