B2B Marketing
5 ways marketers can master RCS for mobile messaging
Apple’s iOS 18 update is here, and maybe lost amongst the corporate’s flashy unveilings was its...
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Top marketing conferences to attend in 2025
The marketing landscape continues to move quickly, tasking industry executives to keep a pulse on innovation...
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How brands can reduce their carbon footprint to make advertising gains
Brands can reduce their carbon footprints by as much as a 3rd by incorporating sustainability into...
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Mondelēz expands generative AI marketing bets with new platform
Mondelēz International is seeking to higher harness the facility of generative artificial intelligence (AI) in marketing...
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How Kroger is using standardized metrics to boost its retail media network
NEW YORK — In September 2023, the Interactive Advertising Bureau released the initial draft of its...
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What FCB’s stealthy data unit says about the future of agency creativity
Creativity in crisis has turn out to be a running theme in marketing. Ad agencies, facing...
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Publicis acquires Mars United Commerce to fuel full-funnel marketing
Publicis Groupe has acquired commerce marketing firm Mars United Commerce as a part of its efforts...
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Customers don’t trust AI, and the rift might be hurting business
During the Paris 2024 Olympics, Google featured an ad for its generative AI tool, Gemini. In...
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VML Global CEO Jon Cook on agency merger, AI bets and optimism
Large agency combos are well-trod territory in promoting, but WPP’s merger of VMLY&R and Wunderman Thompson...
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Consultancy for in-house agencies launches to update aging model
Citizen Inside has launched as a consultancy focused on helping firms modernize their in-house agency operations,...
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