B2B Marketing
OpenAP’s TV network owners push ahead on interoperable streaming ads
Ad tech company OpenAP’s recent Open Identity cross-platform discover solution will go live in May. The...
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Publicis remains confident even as marketers’ tariff anxiety rises
Publicis Groupe grew organic revenue, a key measure of agency health, 4.9% yr over yr in...
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Google Cloud touts new AI tools to simplify marketing, customer experience
Over the subsequent few days, Google Cloud will lay out its latest innovations in a future...
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Domino’s expands remit of AOR WorkInProgress after campaign wins
Domino’s Pizza has prolonged its partnership with independent agency WorkInProgress (WIP), which is able to now...
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WPP inches away from legacy ID solutions with InfoSum acquisition
WPP on April 3 acquired data collaboration platform InfoSum, enhancing the network’s AI-powered data intelligence and...
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How Kellanova’s clean room is improving targeting and lifting sales
Kellanova had an issue with Special K within the U.K. last 12 months. The vitamin- and...
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Heineken taps WPP’s AI muscle to strengthen below-the-line marketing
Heineken has named WPP as global agency partner for shopper marketing and commerce across its beer...
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Adobe’s latest integration shows a path forward for cookieless campaigns
European ad tech company Utiq has integrated with Adobe’s Real-Time Customer Data Platform (CDP), per...
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Global ad spending expectations sink on trade war uncertainty: WARC
Global ad spending expectations for this 12 months and next have been slashed by $19.8 billion...
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IAB: AI adoption for campaigns lags amid data, transparency concerns
Only 30% of agencies, brands and publishers have fully integrated artificial intelligence (AI) across their media...
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