B2B Marketing
Why Disney’s Compass seeks true north in data collaboration
Disney Advertising and Amazon Ads today (June 17) integrated Disney's Real-Time Ad Exchange (DRAX) and Amazon...
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PepsiCo taps VaynerMedia to evolve in-house agency model
PepsiCo’s U.S. beverages division is deepening its ties to VaynerMedia in what's being billed as a...
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Can Acxiom and Snowflake break the data black box where others failed?
Snowflake and Acxiom have announced plans to construct and deploy a marketing function powered by artificial...
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Publicis deepens AI transformation services with help from Nvidia
Publicis Groupe unveiled a Center of Excellence (COE) in partnership with Nvidia that supports clients as they...
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EY merges design, creative, CX and AI services into EY Studio+
Accounting firm EY is bringing its suite of creative services, including design, sales, marketing and customer...
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WPP CEO Mark Read to retire at challenging juncture for agency giant
WPP CEO Mark Read will retire at the top of December after seven years at the...
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WPP Media launches AI-driven tool to push beyond ID-based targeting
WPP Media launched Open Intelligence June 3, claiming it's the industry’s first large marketing model (LMM)...
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GroupM becomes WPP Media as holding company prepares for future
WPP is rebranding its media properties – previously known as GroupM – as WPP Media to...
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Droga departs Accenture Song CEO post at fluid moment for creativity
David Droga is stepping down as CEO of Accenture Song at the top of the corporate’s...
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Amazon bolsters ad business with InfoSum, Magnite partnerships
Amazon continues to strengthen its promoting offerings, striking recent agreements with data platform InfoSum and sell-side...
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