B2B Marketing
SodaStream shakes up brand to better recognize interests like mixology
SodaStream is repositioning its brand with a new logo, color palette, website and line of premium...
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Dentsu adds Web3 features to advertising tool kit
Dentsu is looking forward with the launch of its new unit, the web3 club, according to a...
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Fox taps Comscore as local TV currency
Fox Television Stations (FTS) will leverage a Comscore-based currency to support transactions on advanced audiences across...
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Mediahub partners with LandVault to showcase value in Web3 strategies
Mediahub Worldwide and metaverse development studio LandVault have partnered to provide Web3 strategy and consulting services...
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Bud Light, Wieden + Kennedy part ways as beer marketer puts creative under review
Bud Light has put its creative account under review after years of working with Wieden +...
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Ad growth surprisingly resilient in face of macroeconomic uncertainty
Global advertising revenues are expected to grow 9% year-on-year to $816 billion in 2022, according to...
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Program cutting carbon emissions from ads goes global with agency backing
Ad Net Zero, a program that aims to curb the environmental impact of advertising, is expanding...
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Omnicom banks on Walmart, Instacart in latest commerce expansion
Omnicom Media Group (OMG), the media services division of Omnicom Group Inc., has partnered with Walmart...
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Mekanism sees big US opportunity for Plus Company’s agency model
Marketing M&A may be set to cool with the creeping economic downturn, but a few noteworthy...
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IPG looks to streamline brand integrations in entertainment
Interpublic Group subsidiaries Mediabrands and Rogers & Cowan PMK (R&CPMK) on June 30 launched UpstreamPop, per...
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