B2C Marketing
AI-powered martech news and releases: April 10
Big Tech’s AI spending will get an enormous hit of reality regardless of how World War...
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Most celebrity endorsements are expensive mistakes
I recently bought a pair of Beats headphones — not because I desperately needed latest audio...
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In a world of tariffs and turmoil, marketing’s insight is a superpower
The tariff war between the U.S. and the remaining of the world is wreaking havoc on...
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5 areas where businesses need to improve their customer experience
Businesses need to decrease customer effort in the event that they want to improve the perception...
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The competition you’re ignoring is costing you customers
Most marketers define their competition too narrowly — and it’s costing them. They deal with corporations...
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The latest trend in martech M&A: Agencies buying data collaboration firms
At the top of 2024 and the dawn of 2025, customer data platforms (CDPs) were the...
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How B2B and B2C brands are winning hearts with memory-driven CX
What if the important thing to customer loyalty isn’t faster shipping or flashier ads but a...
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State of the Stack 2025: Homegrown martech surges as AI accelerates development
Thanks to AI, marketers are using more tools than ever, and more are homegrown, in line...
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Are naming rights deals worth the investment for big brands?
In MarTech’s “MarTechBot explains all of it” feature, we pose a matter about marketing to our...
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As retail evolves, so too do physical stores and retail tech
The retail sector continues to evolve to develop into more digital, social and connected, a brand...
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