B2C Marketing
How to wreck your brand in 30 seconds
People may debate which Super Bowl ad was the perfect, but there’s no doubt which was...
Read moreActiveCampaign’s latest move signals the era of self-driving campaigns
With last week’s acquisition of Feedback Intelligence, ActiveCampaign just made a daring bet on where marketing...
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Performance marketing is being rewritten by AI
Every 12 months, Spotify Wrapped reminds marketers of an uncomfortable truth: AI isn’t just supporting marketing...
Read more75% of marketers say their measurement systems are falling short
Three out of 4 marketers say their current approaches to measurement — including attribution, incrementality and...
Read more57% of consumers trust brands more when they use AI, study finds
Are consumers finally cozying as much as AI? After years of research showing consumers dislike the...
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How to make retargeting emails drive more sales during promotions
In MarTech’s “MarTechBot explains all of it” feature, we pose a matter about marketing to our...
Read moreMarketing learned how to grab attention, but forgot what to do with it
I remember seeing the famous Dollar Shave Club business “Our Blades are F***ing Great” for the...
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IAB launches Event and Conversion API to standardize advertisers’ shared data
The IAB Tech Lab has introduced the Event and Conversion API (ECAPI) to standardize how advertisers...
Read moreHow to tell if you have too many tools in your stack
Every week, there’s a brand new AI-powered marketing tool promising to revolutionize your workflow. It’s tempting...
Read moreIAB launches AI transparency and disclosure framework
The IAB is entering into the AI accountability conversation with a brand new framework aimed squarely...
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