B2C Marketing

Location-based marketing campaigns goal consumers where they're and construct community awareness and engagement. This sounds straightforward...

Not all customers contribute to your online business in the identical way. Some construct long-term value...

DeepSeek, a powerful latest open-source AI from China, could have put a pin to the AI...

Meta properties saw 15% ad spend growth in Q4 2024, while TikTok, facing an unknown future...

Change is the only thing you possibly can depend on in digital marketing. Banner ads and...

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using...

You can now directly connect campaign performance with user behavior, bridging a critical gap between ad...

U.S. digital advertising will see a 7.3% increase over last year’s spend, according to the newest...

Will pure-play artificial intelligence corporations ever be profitable? If OpenAI is any indicator, it’s hard to...

Marketers’ fast adoption of AI is letting them try different strategies and focus more on authenticity,...