B2C Marketing
How B2B and B2C brands adopt genAI — same tech, different strategies
Generative AI is transforming business operations, but its adoption varies significantly between B2B (business-to-business) and B2C...
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Are synthetic audiences the future of marketing testing?
Focus groups may be a vital marketing tool, providing real-world insights straight from customers’ mouths. However,...
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Google is exploring ads in new AI Mode
Google confirmed to Adweek it can “explore bringing ads” to its new AI Mode search experience. However,...
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94% of advertisers concerned tariffs will lead to cut in ad spending: IAB
Nearly all U.S. advertisers (94%) are nervous in regards to the impact of tariffs on ad...
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7 barriers advertisers need to overcome to grow CTV
Connected TV has the broad reach for brand constructing and the targeting capabilities for performance marketing,...
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How to get the AI training you need to succeed
In the rush to deploy generative AI for marketing, organizations have ignored one thing: Training. People...
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3 reasons the “Do You Want to Hear From Us” email must die
It’s February, and my request to opt out of my subscription to 2025 remains to be...
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AI adoption in CX is rising, but implementation challenges remain
Customer engagement and experience (CX) are in the midst of one more big shift due to...
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AI-powered martech news and releases: February 6
Let’s play a fast game of What Should This Tech Startup CEO Do? Company strengths: The...
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Has the Super Bowl always been this important to marketers?
In MarTech’s “MarTechBot explains all of it” feature, we pose a matter about marketing to our...
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