B2C Marketing
What happens when no one clicks anymore
ChatGPT, Claude and Perplexity are giving users quick, direct answers without sending them to publisher sites....
Read moreHoliday ecommerce spending hits $79.7 billion before Cyber Week even begins
Consumers didn’t wait for Black Friday or Cyber Monday to open their wallets this yr. U.S....
Read moreGoogle to auto-link YouTube channels and Google Ads accounts
Google is ready to begin robotically linking YouTube channels with Google Ads accounts when its systems...
Read moreConsumers want less digital, more real world from brands in 2026
Marketers in 2026 face two priorities: bring back real-world brand experiences and prepare for AI-led discovery,...
Read moreStop blasting and start connecting with better email strategy
I’m an email marketer at heart. I like the power to personalize a message and deliver...
Read moreMarketers navigating low consumer confidence amid high holiday sales
This holiday season, marketers are staring down a paradox that’s hard to disregard: Consumers are feeling...
Read moreThe real story behind Cracker Barrel’s rebrand — and why it matters for B2B brands
Now that the dust has settled, the branding agency fired and the old brand restored, it’s...
Read moreFive truths you need to know about martech, and what to do about them
An old proverb states that it's “Better to be hurt by the reality than comforted with...
Read moreMarketing has a new blueprint — and it’s shaped by the customer
The way brands engage with consumers is on the fringe of a significant shift. The days...
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60% of shoppers expect use AI agents in the next 12 months
MarTechCharts frequently highlights data of interest to marketers and marketing operations professionals. Agentic AI is rapidly...
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