B2C Marketing

Are you looking to boost your app’s growth and turn latest users into loyal fans? Join...

Today, Klaviyo announced the acquisition of Gatsby, a social commerce platform that helps brands convert social...

n 2011, on Black Friday, the most important shopping day of the 12 months, Patagonia ran...

“AI is actually the revenge of the English major,” said Teresa Barreira, CMO of digital consultancy...

Shoppers won’t wait around. If they will’t find the proper product fast, they’ll bounce—taking potential revenue...

User Acceptance Testing (UAT) plays a critical role in modern marketing technology, but testing only isolated...

For some time, prompt engineering felt like strategy. Craft the proper input, unlock perfect output. Add...

When a procurement manager logs right into a manufacturer’s portal at 2 a.m. to urgently source...

Content consumption has fundamentally modified. Attention is fragmented, habits are dynamic and expectations are higher than...

This 12 months, Pride Month saw a marked decrease in ad spending and company engagement with...