B2C Marketing
Google Ads rolls out AI Max search match type
AI Max now appears as a definite search match type in reporting dashboards, giving marketers a...
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New IAB Framework aims to bring clarity to gaming ads
The IAB released its recent Gaming Measurement Framework today, designed to make gaming campaigns easier to...
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FTC says Omnicom deal is OK, as long as there’s no brand safety involved
The FTC approved Omnicom’s purchase of Interpublic Group this week, after the ad agency giant promised...
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Study shows AI agents struggle with CRM and confidentiality
Large Language Model (LLM) agents aren’t superb at key parts of CRM, in response to a...
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TranUnion data shows importance of good targeting for ROAS
Making the very best targeting decisions can have a compounding effect on return on ad spend...
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Your ecommerce calendar just got a year-round makeover
You don’t should wait for Black Friday and the vacation season for online retail and ecommerce...
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Report finds consumers want deals from AI, not simulated conversation
There is a growing disconnect between how brands use AI for customer experience and the way...
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How tariffs are reshaping long-term strategies for brands and buyers
Consumer confidence has been increasingly volatile for the reason that presidential election. The latest administration’s higher...
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2025 will redefine loyalty. Here’s what that means for brands. by Digital Marketing Depot
If your loyalty strategy still revolves around points and perks, it’s time for an update. Consumer...
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Publicis Groupe buys Captiv8 to grow influencer and social commerce capabilities
Publicis Groupe announced Wednesday it acquired Captiv8, adding one other influencer marketing platform to its portfolio....
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