B2C Marketing
US asks court to breakup Google ad businesses
The U.S. Department of Justice is looking for Google to break up its digital promoting empire...
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Martech Landscape 2025: Growing, shrinking and reshaping all at once
Martech is in an unprecedented state of flux. Tools, AI adoption and stack architecture are all...
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How should marketers market to consumers under stress?
In MarTech’s “MarTechBot explains all of it” feature, we pose an issue about marketing to our...
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Marketers could have saved Target and Southwest from themselves
Marketers understand something that nobody else in business seems to get: Everything is marketing. Operating procedures,...
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Firefly brings AI-powered content creation into Creative Cloud and marketing workflows
Adobe unveiled significant updates to its Firefly service, positioning it as a comprehensive, all-in-one home for...
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As Google brings back cookies, marketers stick with privacy-first strategies
Marketers may not know what keeping third-party cookies in Chrome means for Google, but they realize...
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Google is keeping cookies in Chrome
After years of threatening to remove third-party cookies, Google today announced that it is keeping them...
Read moreGoogle’s adtech antitrust verdict is a turning point in marketers’ fight for transparency
Monday’s verdict that Google unlawfully monopolized key ad tech markets marks a seismic shift for the...
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Google search antitrust case: What the government wants
The U.S. Department of Justice and a coalition of states unveiled their proposed remedies yesterday to dismantle Google’s...
Read moreGoogle loses advertising monopoly case
Google created an illegal monopoly in the net advertising industry, a Federal judge ruled. Judge Leonie...
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