B2C Marketing
How to make retargeting emails drive more sales during promotions
In MarTech’s “MarTechBot explains all of it” feature, we pose a matter about marketing to our...
Read moreMarketing learned how to grab attention, but forgot what to do with it
I remember seeing the famous Dollar Shave Club business “Our Blades are F***ing Great” for the...
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IAB launches Event and Conversion API to standardize advertisers’ shared data
The IAB Tech Lab has introduced the Event and Conversion API (ECAPI) to standardize how advertisers...
Read moreHow to tell if you have too many tools in your stack
Every week, there’s a brand new AI-powered marketing tool promising to revolutionize your workflow. It’s tempting...
Read moreIAB launches AI transparency and disclosure framework
The IAB is entering into the AI accountability conversation with a brand new framework aimed squarely...
Read moreCompanies aren’t looking for storytellers. They’re looking for meaning.
The Wall Street Journal‘s recent story, “Companies are Desperately Seeking Storytellers,” lit up LinkedIn the day...
Read more5 ways to strengthen your brand in the age of AI
AI has been changing the way users seek for and interact with information, in addition to...
Read moreShopify wants to put commerce inside every AI conversation
Shopify announced the Universal Commerce Protocol (UCP) yesterday, an open standard co-developed with Google that lets...
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Why 2026 is the year customer experience has to change
The coming year had higher be about improving customer experience because customers will not be joyful...
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The retail visibility gap most DTC brands still miss
A consumer opens ChatGPT and kinds, “What laundry detergent has perfumer-grade fragrance that lasts?” The AI...
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