B2C Marketing

Social media platforms are portals to deep, meaningful engagement with customers. They are also the place...

In the brand new 12 months, advertisers will look to enhance ad experiences and targeting to...

Google’s share of the worldwide search engine market fell below 90% for the first time since...

This article was co-authored with Mike Froggatt, Senior Director, Analyst, at Gartner. Digital personalization is a...

For many marketers, handing over customer interactions to an automatic genAI-powered process requires a leap of...

Amazon’s new Retail Ad Service is bringing retail media networks available to everyone. The service lets...

With consumers feeling squeezed by rising prices and coping with too many decisions when shopping online,...

The 2024 holidays delivered on, and in reality surpassed, record-breaking projections for ecommerce. U.S. consumers spent...

Who, what, when, why and the way? Journalism students learn to reply these inquiries to ensure...

CTV and streaming are changing the way in which viewers watch their favorite shows. The exclusive...