B2C Marketing

Salesforce expects the 2024 holiday season to be shorter and more competitive with brands facing the...

Ad spending on retail media networks (RMN) is projected to extend 26% this yr to almost...

Google today introduced 4 updates to assist retailers ahead of the vacation shopping season. Key updates:...

A brand new customer relationship management (CRM) platform is a giant change for any organization, in...

Marketers’ primary job is to know what the customer wants. It’s easy, but tough. When Jim...

Tech firms are spending a whole lot of money on ads about AI, despite tons of...

A 12 months of changes requires a shift in tactics for email marketers. At the beginning...

The U.S. Justice Department is reportedly considering forcing parent company Alphabet to shed not less than one...

Today, IAB launched the updated IAB Diligence Platform, a third-party privacy compliance solution available for digital...

Thanks to Gmail’s new spam guidelines, email and CRM marketers are in a pickle. The list...