B2C Marketing

Adopting an agile direct-to-consumer (DTC) strategy isn't any longer a alternative but a necessity. More and...

Brands affected by a trust deficit is perhaps wary of adding latest tools to customer experience....

Do consumers trust AI? Maybe? 60% of consumers imagine AI is trustworthy, in response to a...

People may not need to really lick stamps any more but they're still sending and receiving...

It’s every week until Election Day and the political rhetoric and promoting are running at a...

Today, we’re pondering many vital questions:  Are search engines still at the core of consumer search,...

SMS campaigns can yield big results for marketers, but there’s a catch: High hurdles around deliverability....

Google has announced major updates to its promoting tools, including the combination of its advanced Imagen...

I’ve been involved with over 200 CDP implementations previously decade. In most of those, the client...

Google is changing how Performance Max and Standard Shopping campaigns compete in ad auctions. Key changes:...