B2C Marketing
One-third of SMBs are looking to new martech to target customers
Small and midsize businesses are considering or adopting marketing technology to higher engage with new and...
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Declining customer feedback and loyalty, growing AI skepticism
Brands today are challenged by heightened consumer expectations and declining consumer feedback. In other words, negative...
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Google blasts DOJ’s ‘radical’ proposed breakup plan
Google today pushed back on “radical and sweeping proposals” from the U.S. Department of Justice in...
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Google rolls out new AI-organized search results, AI Overview links
Google is rolling out AI-organized search results, and the new links and citations format within the...
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Zeta Global unveils connected mobile experience and AI agents
Zeta Global launched a brand new AI-powered intelligent mobile solution, in addition to an expanded roster...
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Lyft Media expands measurement and targeting capabilities
This week, rideshare company Lyft added significant measurement and targeting abilities to its ad platform, Lyft...
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Behind the scenes of Betterment’s B2B brand awareness campaign
Who. Kim Rosenblum is CMO of Betterment, an independent digital investing advisor platform. The 16-year-old company...
Read more2024 online holiday spending set for record year with $240 billion in sales
U.S. online holiday shoppers are expected to spend $240.8 billion in November and December this year,...
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7 weak spots in Google’s defense against DOJ antitrust claims
On Friday, Google concluded its defense in the Department of Justice’s lawsuit over its promoting technology....
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Hiring a content strategy development manager: Best of the MarTechBot
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using...
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