B2C Marketing
U.S. FTC ban on fake, AI-generated reviews takes effect Oct. 13
The U.S. Federal Trade Commission (FTC) ban on fake and AI-generated customer reviews takes effect on...
Read more
Why AI’s agents and commodification are good news for marketers
This 12 months’s Dreamforce and Inbound user conferences were all about AI agents. “When we glance...
Read more
Overcoming workplace politics: A marketer’s guide to cross-functional partnerships
Trinh Tham (left), founding father of Straatt Business Reimagined, discusses leadership with (from top) Marni Puente,...
Read more
Salesforce to buy enterprise knowledge platform Zoomin
Salesforce today announced it's buying Zoomin, an enterprise knowledge platform. This is the third company Salesforce...
Read more
QR code alternative introduces shoppable video ad tool
This week, technology company IRCODE introduced an image-scanning platform aiming to exchange QR codes in video...
Read more
Mail still holds appeal for younger generation
Sixty-five percent of consumers still send letters and packages with nearly half (48%) of Gen Z...
Read more
What to do when your vendor has a data breach
One of your vendors will suffer a data breach. It is a when, not an if....
Read more
Retail media networks evolve with new in-store measurement standards and omnichannel strategies
Left to right: David Cohen, CEO IAB, Kaisy O’Reilly, SVP, CMO, Stuart Weitzman and Jacquelyn Baker,...
Read more
AI-powered martech news and releases: September 19
This is the second 12 months that Salesforce’s Dreamforce and HubSpot’s Inbound conferences happened in the...
Read more
Google adtech antitrust trial: Everything you need to know
Google is on trial for allegedly abusing its dominance of the $200 billion digital promoting industry....
Read more
Latest Articles
