B2C Marketing

Google has announced major updates to its promoting tools, including the combination of its advanced Imagen...

I’ve been involved with over 200 CDP implementations previously decade. In most of those, the client...

Google is changing how Performance Max and Standard Shopping campaigns compete in ad auctions. Key changes:...

Small and midsize businesses are considering or adopting marketing technology to higher engage with new and...

Brands today are challenged by heightened consumer expectations and declining consumer feedback. In other words, negative...

Google today pushed back on “radical and sweeping proposals” from the U.S. Department of Justice in...

Google is rolling out AI-organized search results, and the new links and citations format within the...

Zeta Global launched a brand new AI-powered intelligent mobile solution, in addition to an expanded roster...

This week, rideshare company Lyft added significant measurement and targeting abilities to its ad platform, Lyft...

Who. Kim Rosenblum is CMO of Betterment, an independent digital investing advisor platform. The 16-year-old company...