B2C Marketing

U.S. online holiday shoppers are expected to spend $240.8 billion in November and December this year,...

On Friday, Google concluded its defense in the Department of Justice’s lawsuit over its promoting technology....

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using...

The U.S. Federal Trade Commission (FTC) ban on fake and AI-generated customer reviews takes effect on...

This 12 months’s Dreamforce and Inbound user conferences were all about AI agents. “When we glance...

Trinh Tham (left), founding father of Straatt Business Reimagined, discusses leadership with (from top) Marni Puente,...

Salesforce today announced it's buying Zoomin, an enterprise knowledge platform. This is the third company Salesforce...

This week, technology company IRCODE introduced an image-scanning platform aiming to exchange QR codes in video...

Sixty-five percent of consumers still send letters and packages with nearly half (48%) of Gen Z...

One of your vendors will suffer a data breach. It is a when, not an if....