B2C Marketing
Optimistic marketers increase expected ad spend
Buyers increased their 2024 ad spend projections to +11.8%, up from +9.5% projected at the top...
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Measuring customer acquisition cost: Best of the MarTechBot
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using...
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Google Ads to deprecate enhanced CPC for search and display ads
Google Ads will phase out the choice to use enhanced cost-per-click (eCPC) for recent Search and Display...
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Google Ads unveils advanced performance planner for YouTube campaigns
Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, specializing in demand gen for...
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Playable ads and longer campaigns gain traction in mobile gaming
Mobile gaming ads have gotten more playable, and mobile campaigns longer and possibly more sophisticated. These...
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How brands are using AI in Meta’s Advantage+ campaigns
Fashion and wonder brands are often early tech adopters. Many are digital-native, forging tailored D2C digital...
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Data analysis and market research top list of AI use cases
Marketers are tapping into AI’s analytics and research capabilities in higher numbers than for genAI content...
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Salesforce sees a shorter, more competitive holiday season in 2024
Salesforce expects the 2024 holiday season to be shorter and more competitive with brands facing the...
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RMN ad spending up 26% but questions remain
Ad spending on retail media networks (RMN) is projected to extend 26% this yr to almost...
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Google adds generative AI insights, shopping ad campaign goals
Google today introduced 4 updates to assist retailers ahead of the vacation shopping season. Key updates:...
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