B2C Marketing

A brand new customer relationship management (CRM) platform is a giant change for any organization, in...

Marketers’ primary job is to know what the customer wants. It’s easy, but tough. When Jim...

Tech firms are spending a whole lot of money on ads about AI, despite tons of...

A 12 months of changes requires a shift in tactics for email marketers. At the beginning...

The U.S. Justice Department is reportedly considering forcing parent company Alphabet to shed not less than one...

Today, IAB launched the updated IAB Diligence Platform, a third-party privacy compliance solution available for digital...

Thanks to Gmail’s new spam guidelines, email and CRM marketers are in a pickle. The list...

Google unveiled new features for Local Services Ads (LSA) this week. One robotically selects profile photos...

Does your consumer product have AI? Do yourself a favor and don’t tell anyone.  A study...

Retail media networks (RMNs) are a fast-growing space in promoting — up 16.3% last yr. Retailers...