B2C Marketing

Adding ads to Prime Video helped Amazon bring in $12.77 billion in digital promoting revenue for...

This week, Experian announced a solution for retail media networks (RMNs) to enhance the flexibility to...

Facebook and Instagram parent Meta ad revenue was up 22% last quarter. The company’s overall revenue...

Most U.S. digital ad platforms saw slowing ad spending last quarter, in keeping with a recent...

A pair of influencer marketing platforms were acquired by agencies this week, in an indication the...

Deliverability will not be essentially the most interesting a part of email marketing, but it surely...

Helped by some deep discounts, Amazon Prime Day, an annual two-day ecommerce event that ran July...

CTV ads hold viewers’ attention eight times longer than mobile, on average, and 16 times longer...

Marketers proceed to maneuver money into digital video despite significant doubts about audience measurement, in line...

Some 61% of digital marketers are still using third-party data, in line with Salesforce’s latest State...