B2C Marketing

Deliverability will not be essentially the most interesting a part of email marketing, but it surely...

Helped by some deep discounts, Amazon Prime Day, an annual two-day ecommerce event that ran July...

CTV ads hold viewers’ attention eight times longer than mobile, on average, and 16 times longer...

Marketers proceed to maneuver money into digital video despite significant doubts about audience measurement, in line...

Some 61% of digital marketers are still using third-party data, in line with Salesforce’s latest State...

European Union regulators today said Facebook’s parent Meta violated its Digital Markets Act with its “pay...

Welcome to the age of outrage, when even the most innocuous ad risks becoming a culture...

European Union regulators say Apple is violating the Digital Marketing Act, designed to manage “gatekeepers,” or...

Ad Relevance, the new AI-powered solution in Amazon’s DSP, has been in closed beta testing for...

This week Apple announced it was (finally) going all in on AI, adding a set of...