B2C Marketing
How True Classic uses post-purchase experiences to increase revenue
Consumers inundated with marketing messages are receptive when the message is a few high-priority item they’ve...
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Adtech’s approaches to greener marketing
The second-annual Green Media Summit at New York’s Javits Center last week showed the promise of...
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Deep links for push notifications: Best of the MarTechBot
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using...
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MarTech’s CRM experts to follow
Martech is marketing and CRM is arguably the unique martech. It modified every little thing. Because...
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YouTube adds new shopping features to increase seller revenue
YouTube introduced 4 new updates for shopping creators, aimed toward enhancing conversions, providing inspiration, and offering...
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Google testing tools to provide more personalized shopping experiences
Google is piloting recent product discovery elements designed to give users a more personalized shopping experience,...
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How marketers are investing in games: IAB PlayFronts
The gaming industry saw lots of disruption during the last yr, including the consolidation of major...
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MarTech Salary and Career Survey: More promotions and more layoffs
For martech professionals salaries are good and promotions are coming faster, unfortunately, layoffs are coming faster,...
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Meta announces major updates to Advantage+ and Shopping Ads
Meta unveiled updates to its Advantage+ and Shopping Ads, designed to help brands improve engagement, drive...
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Microsoft rolls out Copilot AI to more advertisers
Microsoft Ads has expanded its Copilot trial to a bigger set of advertisers. The company confirmed...
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