B2C Marketing
A CX reality check: When good intentions meet clunky execution
Recently, I had a private martech experience that prompted me to take into consideration what is...
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American Black consumers: More diverse, demanding and reachable than ever
Attention marketers: America’s Black population is more diverse, more reachable and more demanding than ever before,...
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Super Bowl commercials and strategies to watch for
This Sunday, family and friends will gather across the smart TV while checking their social media...
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How ThriftBooks uses data insights, loyalty and experience to drive ecommerce sales
Books are a broad category with a passionate following. It takes data and a solid ecommerce...
Read moreMartech set to exceed $215 billion by 2027
A multi-year martech boom is underway. Global martech spend is projected to surpass $215 billion annually...
Read moreSalesforce experts share tips for ensuring a smooth implementation
Marketing technology is a big investment for businesses. If an implementation goes off the rails, the...
Read moreHow in-store technology will bolster retail media networks
Retail media networks (RMNs) are getting more support from in-store technologies, in keeping with a recent...
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$221 billion adds up to a record online holiday season
Consumers spent $220.1 billion online throughout the recent holiday season, up $10.4 billion on the previous...
Read more2024 Predictions: Ecommerce and retail
In the 12 months ahead, marketers might be trying to expand the channels and ordering methods...
Read more4 keys to digital events planning
Successful digital events require careful planning. That means getting a technique, agenda and team in place...
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