B2C Marketing
10 top marketing podcasts for 2024
There are a whole lot of marketing podcasts on the market, so how do which of...
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Google lets advertisers opt out of Search Partner Network amid Adalytics claims
Google is providing advertisers with the choice to opt out of the Search Partner Network (SPN)....
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How to talk to consumers about climate change
Climate change is a major problem and marketers can play a serious part in combatting it....
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Google rolls out new shopping features to boost conversions
Along with its annual Holiday 100, Google is rolling out a new deals hub and new...
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New YouTube ad package helps brands capture cultural, sports moments
YouTube today introduced Spotlight Moments – a latest promoting package that may serve your brand’s videos...
Read morePepsi, McDonald’s and the latest in digital out-of-home
Digital out-of-home (DOOH) is continuous to expand and evolve. This means marketers can use it holistically...
Read moreHow Icelandair used programmatic to increase bookings
Icelandair had two problems. First, “After the pandemic, that they had to change numerous flight routes...
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Marketing AI blueprint unveiled at The MarTech Conference
Marketers now have a blueprint to adopt recent AI technology due to Shawn Goodin, principal martech...
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Samsung Ads introduces new CTV ad types | MarTech
Samsung Ads is rolling out new interactive ad types to smart TV advertisers through a partnership...
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State Farm and iHeartMedia to host Ed Sheeran experience in Fortnite | MarTech
IHeartMedia will host “A Special Ed Sheeran Experience” in the web video game Fortnite, starting October...
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