B2C Marketing
3 ways marketing automation drives cross-functional alignment | MarTech
Marketing automation platforms (MAPs) save time by automating campaign processes. They are also a centralized place...
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IAB releases new guidelines as retail media networks mature | MarTech
The IAB introduced new guidelines to enhance measurement across retail media networks (RMNs) this week. The...
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Criteo puts retail media DSP into general release | MarTech
Criteo is making its self-service demand-side platform (DSP), Commerce Max, available to all clients. It gives...
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New Gartner report challenges conventional wisdom on holiday marketing | MarTech
With the holiday shopping season gaining steam, many economic indicators suggest marketers must be focusing on...
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How persuasive email design can influence the ecommerce customer journey | MarTech
Discussions on persuasion in an email message normally begin and end with copywriting. But your email...
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How Homethreads is leveraging data to create a new customer experience | MarTech
Antoine Grant has a lot of business expertise, but only recently became a business owner. Since...
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3 reasons why customer journeys are the key to better experiences and profits | MarTech
Organizations that want happier customers should look holistically at the entire customer journey. It’s not enough...
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4 tips to prepare for Black Friday and Cyber Monday | MarTech
Did you recognize? In 2022, Black Friday online sales totaled over $9.12 billion, and Cyber Monday...
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CTV viewing hours rise 21% | MarTech
Hours of connected TV viewing increased 21% in May 2023 in comparison with May 2022, in...
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Is martech the solution to the Hollywood writers’ and actors’ strike? | MarTech
The ongoing strike by writers and actors against Hollywood studios isn’t a top issue in the...
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