B2C Marketing
How Homethreads is leveraging data to create a new customer experience | MarTech
Antoine Grant has a lot of business expertise, but only recently became a business owner. Since...
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3 reasons why customer journeys are the key to better experiences and profits | MarTech
Organizations that want happier customers should look holistically at the entire customer journey. It’s not enough...
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4 tips to prepare for Black Friday and Cyber Monday | MarTech
Did you recognize? In 2022, Black Friday online sales totaled over $9.12 billion, and Cyber Monday...
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CTV viewing hours rise 21% | MarTech
Hours of connected TV viewing increased 21% in May 2023 in comparison with May 2022, in...
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Is martech the solution to the Hollywood writers’ and actors’ strike? | MarTech
The ongoing strike by writers and actors against Hollywood studios isn’t a top issue in the...
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Gen Z teens are watching YouTube ads and recalling what they’ve seen | MarTech
Gen Z aren’t just tuning into YouTube for the videos – they’re also watching the ads....
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Meta launches new tool to track branded content campaigns | MarTech
Meta has launched a new search tool that tracks branded content campaigns. The feature, titled “Search...
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Lyft introduces in-app ads as part of an expanded rider experience | MarTech
This month, Lyft introduced in-app ads to personalize its riders’ experiences and generate more revenue from...
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What brands and retailers need to know about RMNs | MarTech
Retail media networks (RMNs) are within the unique position of being each the present and next...
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What brands and retailers must know about RMNs | MarTech
Retail media networks (RMNs) are within the unique position of being each the present and next...
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