B2C Marketing
Gen Z teens are watching YouTube ads and recalling what they’ve seen | MarTech
Gen Z aren’t just tuning into YouTube for the videos – they’re also watching the ads....
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Meta launches new tool to track branded content campaigns | MarTech
Meta has launched a new search tool that tracks branded content campaigns. The feature, titled “Search...
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Lyft introduces in-app ads as part of an expanded rider experience | MarTech
This month, Lyft introduced in-app ads to personalize its riders’ experiences and generate more revenue from...
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What brands and retailers need to know about RMNs | MarTech
Retail media networks (RMNs) are within the unique position of being each the present and next...
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What brands and retailers must know about RMNs | MarTech
Retail media networks (RMNs) are within the unique position of being each the present and next...
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CTV ad spend hits record-breaking $1 billion in June | MarTech
Connected TV (CTV) promoting broke records after ad spend reached $1 billion in June, in keeping...
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B2C marketers are overwhelmed by growing challenges | MarTech
Many B2C marketers are finding it difficult to fulfill priorities this 12 months, a study from...
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The march to CCPA compliance is a slow one | MarTech
Businesses are dragging their feet to get compliant with CCPA and CPRA regulations, a study by...
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How NC Fusion executed its campaign to help girls stay involved in sports | MarTech
When a youth sports organization faced a participation crisis, its one-person marketing department deployed martech to...
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These are the best marketers in the world | MarTech
Want to work with the best marketers in the world? Can you imagine what you'll give...
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