B2C Marketing

Over the last 12 months, the RMN space saw recent in-store standards and solid growth. This...

This past yr saw a lot of potential with every kind of AI-powered tools and updates....

In the brand new yr, customer experience will remain a high priority for marketers. The aim...

Google Ads recently introduced a brand new dashboard tool called Brand Report, and for brand advertisers,...

Google expanded its “Abusing the ad network” policy this week. The policy now explicitly disapproves ads...

Customer experience faced serious challenges throughout the pandemic. Now, there’s no looking back. Customers want all...

“Advertisers are on the lookout for more of a full-funnel approach, from end to finish, working...

Consumers aren’t just using their phones to research products they see on TV, they’re using them...

In twenty years of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts...

Gartner research shows that buyers are coming to treat thrift as an aspirational virtue, openly resisting...