B2C Marketing
iOS 26: Apple’s SMS update could hurt engagement
Apple’s annual iOS release at all times sends CRM teams scrambling. Sometimes (see: iOS 15 and...
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Why chasing shiny CDP features leaves marketers feeling like imposters
Walk down any beach in summer and also you’ll see them. Children bent over within the...
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GrowthLoop wants to help retailers capture more retail media dollars
Composable CDP vendor GrowthLoop entered the retail media network (RMN) space this week, launching an answer...
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Time for a ‘Welcome Back’ program for returning customers?
An excellent welcome email program can quickly introduce customers to your brand and begin the connection...
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The martech refresh cycle is a myth
It seemed reasonable when agencies began pushing the concept web sites needed full redesigns every three...
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Marketers turn to AI for speed, while consumers turn away in distrust
Resource-constrained marketers are using AI to help increase productivity by helping with the whole lot from...
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The 4 Ps of marketing, reimagined for the AI era
Old-school marketers know the 4 Ps: product, price, place and promotion. Over the years, they’ve been...
Read moreMarketers must deliver value and trust to shoppers facing higher holiday prices
The 2025 holiday season won’t be business as usual. Consumers are bracing for higher prices, fewer...
Read moreGTM misreporting is a risk your company can’t afford to take
Go-to-market (GTM) accounting may soon be very different. Every quarter, GTM spending gets tucked into operating...
Read moreTop ways to use Zapier MCP server and LLMs to boost marketing performance
Model Context Protocol (MCP) servers are priceless recent additions to marketers’ AI toolkit. MCP is a...
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