B2C Marketing
Stop blasting and start connecting with better email strategy
I’m an email marketer at heart. I like the power to personalize a message and deliver...
Read moreMarketers navigating low consumer confidence amid high holiday sales
This holiday season, marketers are staring down a paradox that’s hard to disregard: Consumers are feeling...
Read moreThe real story behind Cracker Barrel’s rebrand — and why it matters for B2B brands
Now that the dust has settled, the branding agency fired and the old brand restored, it’s...
Read moreFive truths you need to know about martech, and what to do about them
An old proverb states that it's “Better to be hurt by the reality than comforted with...
Read moreMarketing has a new blueprint — and it’s shaped by the customer
The way brands engage with consumers is on the fringe of a significant shift. The days...
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60% of shoppers expect use AI agents in the next 12 months
MarTechCharts frequently highlights data of interest to marketers and marketing operations professionals. Agentic AI is rapidly...
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How to unify customer data using tools you already have
Personalization is not any longer optional. Customers expect a seamless, relevant experience at every touchpoint. For...
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OpenAI expands ChatGPT into an app platform — and a new channel for marketers
By adding apps to ChatGPT, OpenAI is pushing to make the chatbot the One Ring that...
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Invalid traffic detection gets smarter with HUMAN’s Page Intelligence
HUMAN Security launched Page Intelligence today, a brand new capability in its Advertising Protection suite designed...
Read moreU.S. online holiday shopping expected to hit a record $253 billion
U.S. consumers are expected to spend a record $253.4 billion online this holiday season, according to...
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