B2C Marketing
How The Container Store is using SMS to reach college students | MarTech
The Container Store is using texts and other mobile channels to drive back-to-school sales as college...
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Why global brands are flooding European football leagues | MarTech
The “big five” European football leagues (called “soccer” within the U.S. and nowhere else) have secured...
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TV ad revenue challenged by writers’ strike | MarTech
The Writers Guild of America (WGA) went on strike in May, putting latest scripted episodes of...
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AWS unveils AWS Entity Resolution | MarTech
Amazon Web Services announced that AWS Entity Resolution, an identity resolution service, is open to general...
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Will Women’s World Cup bring the prize audience marketers want? | MarTech
The Women’s World Cup (WWC) is underway, fueling the dreams of fans and marketers around the...
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Two frameworks for resolving identity and improving customer experience | MarTech
The digital customer journey is more fragmented than ever. This makes resolving the identities of shoppers...
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How to decide if you’re ready for a customer journey orchestration solution | MarTech
Understanding your current business processes, knowing how to measure success, and having the ability to discover...
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Sam’s Club’s retail media network rolls out new experience and targeting capabilities | MarTech
Sam’s Club, the chain of membership-only retail warehouse clubs owned by Walmart, has introduced new design...
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Roku partners with Shopify to allow purchases direct from TV | MarTech
Streaming platform Roku has partnered with Shopify, giving shoppers the flexibility to make purchases from Shopify...
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Ecommerce sets new Prime Day record, up 6.1% | MarTech
Online shoppers set a new Prime Day record this yr. Consumers spent $12.7 billion on July...
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