B2C Marketing
How Shake Shack measures experience and activates customer insights | MarTech
Shake Shack, a series that began as a single burger stand near New York’s Flatiron constructing,...
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51% of SMB marketers say they’re stuck with redundant martech | MarTech
More than half of the marketing technology utilized by small and medium-sized businesses (SMBs) is redundant,...
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New releases for AI-powered marketing technology | MarTech
While Artificial intelligence (AI) has been a component of marketing technology for a while, ChatGPT’s launch...
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Marketing among top AI applications for small businesses | MarTech
Forty-one percent of small businesses are considering using AI to assist make business decisions, in keeping...
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Marketers under pressure to cut martech spend | MarTech
Marketing budgets remain flat in 2023 having failed to climb back to pre-COVID levels. That’s one...
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What marketers should keep in mind when adopting AI | MarTech
AI applications and generative AI tools have gotten more widely available to marketers, but are marketers...
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Marketing use cases for data clean rooms | MarTech
Data clean rooms (DCRs) are a comparatively latest technology that marketers are using to reinforce their...
Read moreData clean rooms explained | MarTech
Data clean rooms (DCRs) are a comparatively latest technology that marketers are using to boost their...
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73% of marketers now using generative AI tools | MarTech
Generative AI has taken marketing by storm: 73% of B2B and B2C marketing executives say their...
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IAB NewFronts showcases video platforms armed for ‘difficult and unpredictable times’ | MarTech
This week digital platforms and streaming services are in New York to point out off latest...
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