B2C Marketing

Half of all Americans use AI, in accordance with a survey by Elon University’s Imagining the...

Consumers are redefining what loyalty looks like. Values like sustainability, authenticity, and transparency are driving decisions...

Marketers love AI, but consumers … not a lot. That’s the broad takeaway from our review...

Adobe’s first report on traffic from generative AI interfaces found a surge in traffic to U.S....

Generative AI is transforming business operations, but its adoption varies significantly between B2B (business-to-business) and B2C...

Focus groups may be a vital marketing tool, providing real-world insights straight from customers’ mouths. However,...

Google confirmed to Adweek it can “explore bringing ads” to its new AI Mode search experience. However,...

Nearly all U.S. advertisers (94%) are nervous in regards to the impact of tariffs on ad...

Connected TV has the broad reach for brand constructing and the targeting capabilities for performance marketing,...

In the rush to deploy generative AI for marketing, organizations have ignored one thing: Training. People...