B2C Marketing
The competition you’re ignoring is costing you customers
Most marketers define their competition too narrowly — and it’s costing them. They deal with corporations...
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The latest trend in martech M&A: Agencies buying data collaboration firms
At the top of 2024 and the dawn of 2025, customer data platforms (CDPs) were the...
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How B2B and B2C brands are winning hearts with memory-driven CX
What if the important thing to customer loyalty isn’t faster shipping or flashier ads but a...
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State of the Stack 2025: Homegrown martech surges as AI accelerates development
Thanks to AI, marketers are using more tools than ever, and more are homegrown, in line...
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Are naming rights deals worth the investment for big brands?
In MarTech’s “MarTechBot explains all of it” feature, we pose a matter about marketing to our...
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As retail evolves, so too do physical stores and retail tech
The retail sector continues to evolve to develop into more digital, social and connected, a brand...
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AI-powered martech news and releases: March 20
Half of all Americans use AI, in accordance with a survey by Elon University’s Imagining the...
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What today’s consumers expect — and how marketers should respond by Digital Marketing Depot
Consumers are redefining what loyalty looks like. Values like sustainability, authenticity, and transparency are driving decisions...
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Why ignoring consumers’ AI concerns is a costly mistake
Marketers love AI, but consumers … not a lot. That’s the broad takeaway from our review...
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More consumers using genAI tools to research purchases: Adobe
Adobe’s first report on traffic from generative AI interfaces found a surge in traffic to U.S....
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