B2C Marketing

Apple is predicted to release iOS 18 publicly this 12 months, and it includes significant changes...

The level of your AI adoption can have something to do along with your salary and...

When measuring the impact of creatives, marketers typically depend on circumstantial evidence. Brand awareness and sales...

Artificial intelligence is heavily disrupting marketing teams, particularly in medium to large firms. In fact, it’s...

Almost half of advertisers now “completely” or “mostly” trust AI adtech to make decisions about campaigns...

The hype around artificial intelligence could also be heading into the “trough of disillusionment,” as Gartner...

Zeta Global’s stock price jumped 15% yesterday as the corporate issued a detailed rebuttal to a...

Google is introducing latest shopping features that transform how consumers discover and compare products in-store and...

The U.S. Department of Justice (DOJ) is preparing aggressive remedies in the wake of its antitrust...

TikTok desires to help brands make content for the platform with its recent AI tool, Symphony...