B2C Marketing
How to keep up with accelerating customer expectations: The MarTech Conference keynote
How can brands keep up with the fast-changing and ever-increasing customer expectations? That was the focus...
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Walmart launches Roblox metaverse experiences
Today, Walmart opened new immersive experiences on metaverse platform Roblox. This is an effort to engage...
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Marketers need to be ‘always-on’ for holiday shopping
In 2022, consumers will not concentrate their holiday shopping activities around big November dates like Black...
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Fintech marketing today and beyond: Exploring best practices and strategies
The fintech world is exploding. Transactions that once required a drive to the bank can now...
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What’s hot in the metaverse for consumers
Consumers engaging with metaverse-style virtual environments are interested in a number of industries and activities. Topping...
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Samsung bridges metaverse and real life experiences for Climate Week NYC
This week, Samsung honors Climate Week NYC with metaverse, as well as in-person, community-building activations. Environmentalists...
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3 ways Panasonic embraces a customer-centric approach using technology
Successful marketers embraced a customer-centric approach long before the pandemic. But changes over the last two...
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Preparing people for Customer Journey Orchestration: Getting started on CJO
Customer Journey Orchestration (CJO) offers brands the ability to create omnichannel personalized experiences for consumers, which...
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CTV added to Kroger’s retail media business
CPG brands and agencies tapping into supermarket chain Kroger’s retail media offering now have access to...
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Financial concerns threaten the 2023 holiday shopping season
The economy has finally replaced COVID as the main source of anxiety for consumers as brands...
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