B2C Marketing
How location data helps marketers acquire new customers and expand campaigns
Marketers continue to use location-based data to boost campaigns and customer acquisition in retail and other...
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Simpli.fi introduces CTV reach for linear TV advertisers
Today, Simpli.fi announced a new capability for linear TV advertisers using its advertising automation platform, which...
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IHeartMedia launches metaverse hub iHeartLand in Fortnite
This week, iHeartMedia debuted iHeartLand, a committed music and gaming space within the virtual online game...
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Using customer journey orchestration to engage existing customers during the pandemic
The disruptions brought about by the COVID-19 pandemic have resulted in businesses renewing their appreciation for...
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