B2C Marketing

Zeta Global launched a brand new AI-powered intelligent mobile solution, in addition to an expanded roster...

This week, rideshare company Lyft added significant measurement and targeting abilities to its ad platform, Lyft...

Who. Kim Rosenblum is CMO of Betterment, an independent digital investing advisor platform. The 16-year-old company...

U.S. online holiday shoppers are expected to spend $240.8 billion in November and December this year,...

On Friday, Google concluded its defense in the Department of Justice’s lawsuit over its promoting technology....

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using...

The U.S. Federal Trade Commission (FTC) ban on fake and AI-generated customer reviews takes effect on...

This 12 months’s Dreamforce and Inbound user conferences were all about AI agents. “When we glance...

Trinh Tham (left), founding father of Straatt Business Reimagined, discusses leadership with (from top) Marni Puente,...

Salesforce today announced it's buying Zoomin, an enterprise knowledge platform. This is the third company Salesforce...