B2C Marketing
What marketers can learn from manufacturing’s shift to precision CX
When a procurement manager logs right into a manufacturer’s portal at 2 a.m. to urgently source...
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How omni-conscious brands win in a buyer-first, fragmented world
Content consumption has fundamentally modified. Attention is fragmented, habits are dynamic and expectations are higher than...
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Brands’ retreat from Pride costs them credibility
This 12 months, Pride Month saw a marked decrease in ad spending and company engagement with...
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Google Ads rolls out AI Max search match type
AI Max now appears as a definite search match type in reporting dashboards, giving marketers a...
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New IAB Framework aims to bring clarity to gaming ads
The IAB released its recent Gaming Measurement Framework today, designed to make gaming campaigns easier to...
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FTC says Omnicom deal is OK, as long as there’s no brand safety involved
The FTC approved Omnicom’s purchase of Interpublic Group this week, after the ad agency giant promised...
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Study shows AI agents struggle with CRM and confidentiality
Large Language Model (LLM) agents aren’t superb at key parts of CRM, in response to a...
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TranUnion data shows importance of good targeting for ROAS
Making the very best targeting decisions can have a compounding effect on return on ad spend...
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Your ecommerce calendar just got a year-round makeover
You don’t should wait for Black Friday and the vacation season for online retail and ecommerce...
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Report finds consumers want deals from AI, not simulated conversation
There is a growing disconnect between how brands use AI for customer experience and the way...
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