B2C Marketing
How tariffs are reshaping long-term strategies for brands and buyers
Consumer confidence has been increasingly volatile for the reason that presidential election. The latest administration’s higher...
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2025 will redefine loyalty. Here’s what that means for brands. by Digital Marketing Depot
If your loyalty strategy still revolves around points and perks, it’s time for an update. Consumer...
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Publicis Groupe buys Captiv8 to grow influencer and social commerce capabilities
Publicis Groupe announced Wednesday it acquired Captiv8, adding one other influencer marketing platform to its portfolio....
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The latest AI-powered martech news and releases
FOMO is driving most corporate AI adoption, in line with an IBM survey of two,000 CEOs. ...
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US asks court to breakup Google ad businesses
The U.S. Department of Justice is looking for Google to break up its digital promoting empire...
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Martech Landscape 2025: Growing, shrinking and reshaping all at once
Martech is in an unprecedented state of flux. Tools, AI adoption and stack architecture are all...
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How should marketers market to consumers under stress?
In MarTech’s “MarTechBot explains all of it” feature, we pose an issue about marketing to our...
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Marketers could have saved Target and Southwest from themselves
Marketers understand something that nobody else in business seems to get: Everything is marketing. Operating procedures,...
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Firefly brings AI-powered content creation into Creative Cloud and marketing workflows
Adobe unveiled significant updates to its Firefly service, positioning it as a comprehensive, all-in-one home for...
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As Google brings back cookies, marketers stick with privacy-first strategies
Marketers may not know what keeping third-party cookies in Chrome means for Google, but they realize...
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