B2C Marketing
QR code alternative introduces shoppable video ad tool
This week, technology company IRCODE introduced an image-scanning platform aiming to exchange QR codes in video...
Read more
Mail still holds appeal for younger generation
Sixty-five percent of consumers still send letters and packages with nearly half (48%) of Gen Z...
Read more
What to do when your vendor has a data breach
One of your vendors will suffer a data breach. It is a when, not an if....
Read more
Retail media networks evolve with new in-store measurement standards and omnichannel strategies
Left to right: David Cohen, CEO IAB, Kaisy O’Reilly, SVP, CMO, Stuart Weitzman and Jacquelyn Baker,...
Read more
AI-powered martech news and releases: September 19
This is the second 12 months that Salesforce’s Dreamforce and HubSpot’s Inbound conferences happened in the...
Read more
Google adtech antitrust trial: Everything you need to know
Google is on trial for allegedly abusing its dominance of the $200 billion digital promoting industry....
Read more
Using mobile measurement partners to drive bookings: Best of the MarTechBot
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using...
Read more
Salesforce launches latest, ‘more trustworthy’ generation of AI bots
Yesterday, Salesforce launched Agentforce — generative AI bots the corporate says might be trusted to take...
Read more
2024 elections playbook works for brands too
The 2024 U.S. presidential campaign crossed one other milestone this week with the primary televised debate...
Read more
How brands are taking the AI plunge and testing customer experiences
Brands are integrating AI into their marketing functions, and some are able to test these tools...
Read more
Latest Articles
