B2C Marketing

“Advertisers are on the lookout for more of a full-funnel approach, from end to finish, working...

Consumers aren’t just using their phones to research products they see on TV, they’re using them...

In twenty years of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts...

Gartner research shows that buyers are coming to treat thrift as an aspirational virtue, openly resisting...

Apple is predicted to release iOS 18 publicly this 12 months, and it includes significant changes...

The level of your AI adoption can have something to do along with your salary and...

When measuring the impact of creatives, marketers typically depend on circumstantial evidence. Brand awareness and sales...

Artificial intelligence is heavily disrupting marketing teams, particularly in medium to large firms. In fact, it’s...

Almost half of advertisers now “completely” or “mostly” trust AI adtech to make decisions about campaigns...

The hype around artificial intelligence could also be heading into the “trough of disillusionment,” as Gartner...