Content Marketing
What the TikTok sale means for US digital engagement
It looks as if ByteDance is finally divesting its US TikTok operations under political pressure. A...
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Walmart brings AI shopping to ChatGPT
Walmart is giving online shopping a conversational twist. The retailer’s latest partnership with OpenAI lets people...
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From inbox fatigue to handset impact: Why texting completes the marketing mix – Marketing Tech News
Marketers today face a typical challenge: how to stand out in an environment where audiences are...
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Making AI work for marketers: How YouScan’s insights copilot brings clarity to social data – Marketing Tech News
As AI reshapes marketing, one query matters most: are you able to trust the insights it...
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What branding is and why it’s crucial for modern companies – Marketing Tech News
Branding is how an organization shares its values, connects with an audience and distinguishes itself from...
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Advertisers in APAC are moving beyond Google and Meta
Advertisers have long directed most of their mobile ad budgets to Google and Meta, but that...
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Meta AI chat contents to be used to better target ads
Meta is to update its privacy policies in order that the corporate can use interactions with...
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The growth engine for enterprises: Win across AI + search – Marketing Tech News
Search is more vital than ever. Customers are discovering products and answers across Google and AI...
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Lazada adds millions of Korean products for SEA shoppers
Shoppers in Southeast Asia will soon have access to millions of South Korean products through a...
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Google Cloud introduces AP2 to secure AI-driven payments
Google is working with greater than 60 partners to shape the long run of AI payments....
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