Marketing
How Kellanova’s clean room is improving targeting and lifting sales
Kellanova had an issue with Special K within the U.K. last 12 months. The vitamin- and...
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Harry’s resets brand with push beyond product-focused marketing
Harry’s on Wednesday (April 2) released a brand new campaign, “Man, That Feels Good,” alongside a...
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Roblox scales rewarded video ad offering via Google partnership
Roblox has partnered with Google to scale its latest rewarded video ad format, in accordance with a...
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How B2B and B2C brands are winning hearts with memory-driven CX
What if the important thing to customer loyalty isn’t faster shipping or flashier ads but a...
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Heineken taps WPP’s AI muscle to strengthen below-the-line marketing
Heineken has named WPP as global agency partner for shopper marketing and commerce across its beer...
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Aquila shares progress report as it works to fix cross-media measurement
Aquila, established last yr by the Association of National Advertisers (ANA), offered its first major progress report...
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Adobe’s latest integration shows a path forward for cookieless campaigns
European ad tech company Utiq has integrated with Adobe’s Real-Time Customer Data Platform (CDP), per...
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Global ad spending expectations sink on trade war uncertainty: WARC
Global ad spending expectations for this 12 months and next have been slashed by $19.8 billion...
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Twix ditches left-right divide for new brand position around unity
Twix is adopting a brand position centered on unity after years of selling its twinned chocolate...
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How to Surface Actionable Insights Fast for Marketing Client Meetings?
What your clients want is clarity. They need to know what’s working, what’s not, and what...
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