Marketing
Do behavioural biometrics solve the fraud problem, or blur brands’ vision?
Behavioural biometrics examine patterns in how a user types, moves a cursor, scrolls a page, or...
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Search moves beyond keywords as AI reshapes ad targeting
AI is changing search, shifting it away from short keywords toward longer, more detailed questions, and...
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How to unify customer data from mobile apps and websites
With the hyper-digitisation of the trendy era, truly understanding the client’s journey has turn into increasingly...
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Malware on LinkedIn: advice for employers and jobseekers
Users should treat messages on LinkedIn with caution, even once they originate from known contacts (who...
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McDonald’s collectables bring customers back
A brand new wave of campaigns in fast food is beginning to seem like structured experiences....
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Container security now central to government martech stacks
As digital services expand in the general public sector, container security for government infrastructure, including approaches...
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DMWF Highlight: How to make your digital marketing work harder and supercharge results
Digital marketers are under constant pressure to do more with their budgets. But what if the...
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DMWF Highlight: Why video-first social intelligence is the new standard for authenticity
Marketing is walking right into a quiet trap: synthetic the whole lot. Generative tools are flooding...
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AI shifts from feature to brand story at Samsung
AI is starting to shape how brands promote themselves, not only how they construct products. At...
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Unilever adjusts marketing to respond faster to consumer trends
The pace of marketing is starting to look less like a hard and fast calendar and...
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