Marketing
Paula Ximena Mejia, Wix Studio: 3 actionable strategies to free up marketing bottlenecks – Marketing Tech News
Marketing teams are under constant pressure to go to market faster, yet many face recurring bottlenecks...
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Heinz teams with hip-hop hitmaker Mustard for new product, campaign
Heinz has teamed with award-winning producer Mustard for a new campaign, per details shared with Marketing...
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Clif Bar celebrates athlete perseverance with new brand platform
Clif Bar is launching a new brand platform and integrated marketing campaign that targets runners, bikers...
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What marketers can expect as CTV and retail media converge in 2025
Amazon this week announced the newest addition to its ad offerings, Brand+, which optimizes connected TV...
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Why MLS is kicking off a brand campaign around the Super Bowl
Major League Soccer (MLS) kicks off its thirtieth season in February, a milestone yr that may...
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Your 4-step guide to local marketing success
Location-based marketing campaigns goal consumers where they're and construct community awareness and engagement. This sounds straightforward...
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Are you focusing on valued customers or volume customers?
Not all customers contribute to your online business in the identical way. Some construct long-term value...
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Starbucks bets on marketing to broader audience to support turnaround
Starbucks saw U.S. comparable store sales drop 4% yr over yr in Q1 fiscal yr 2025,...
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What is DeepSeek? A boon for marketers and a threat to Big Tech
DeepSeek, a powerful latest open-source AI from China, could have put a pin to the AI...
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Publicis Media acquires Dysrupt to ‘supercharge’ performance marketing
Publicis Groupe’s U.S. media arm has acquired performance-focused digital marketing agency Dysrupt, according to a press...
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