Video Marketing
Sony, Disney put Mickey on the court for Christmas Day NBA broadcast
Sony’s Beyond Sports division and Disney are partnering on “Dunk the Halls,” an alternate presentation of...
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Consumers call AI-generated video ads annoying, confusing, per NIQ
Consumers are quick to discover video ads made with generative artificial intelligence (AI) — and aren’t...
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Wonderful Halos’ edgy campaign sees kids call IRS, cut brake lines
Wonderful Halos, the seedless mandarin brand, launched its first national integrated marketing campaign in five years...
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Santa Claus makes the switch to Pepsi in brand’s latest dig at Coke
Pepsi unveiled a brand new holiday marketing effort that sees Santa Claus make the switch from...
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Netflix partners with Mastercard as streamer’s experiential ambitions ramp up
Netflix has partnered with Mastercard as the streamer enacts a more ambitious strategy around in-person experiences...
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Roku will cover the cost to turn branded social content into CTV ads
Roku will offer free use of a platform that repurposes social content into connected TV (CTV)...
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Dodge rips into ‘soulless’ EVs to introduce all-electric Charger Daytona
Dodge is trumpeting the arrival of its first all-electric vehicle, the Dodge Charger Daytona, with a...
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Zevia ribs Coke’s AI holiday ads in bigger push for brand awareness
Zevia is taking a swipe at rival Coca-Cola because the better-for-you soda brand ramps up its...
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Taco Bell’s drive-thru cameras give diners a shot at Super Bowl cameos
Taco Bell is installing camera stations at select drive-thru locations, teasing that customers who stop to...
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Walmart, NBCU beef up shoppable ads, measurement ahead of retail spree
NBCUniversal (NBCU) and Walmart will introduce latest shoppable experiences and measurement capabilities around live sports on...
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