Video Marketing
Scotch-Brite jams to ‘So Fresh, So Clean’ to showcase joys of cleaning
Scotch-Brite, the sponge brand, launched a brand new campaign, “The Brite Side of Clean,” centered around...
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Harry’s resets brand with push beyond product-focused marketing
Harry’s on Wednesday (April 2) released a brand new campaign, “Man, That Feels Good,” alongside a...
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Roblox scales rewarded video ad offering via Google partnership
Roblox has partnered with Google to scale its latest rewarded video ad format, in accordance with a...
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Aquila shares progress report as it works to fix cross-media measurement
Aquila, established last yr by the Association of National Advertisers (ANA), offered its first major progress report...
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Twix ditches left-right divide for new brand position around unity
Twix is adopting a brand position centered on unity after years of selling its twinned chocolate...
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Estée Lauder dupes beauty sleep with Kristen Bell for global campaign
Estée Lauder on Monday (March 24) launched a global campaign, “Beauty Sleep Dupe,” that stars...
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McDonald’s mascots land in Minecraft to tap into video game fandom
McDonald’s is tying fast food purchases into the world of Minecraft in anticipation of the upcoming...
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Hostess speaks the language of snacks with pun-heavy brand platform
Hostess is introducing a brand new brand platform and accompanying marketing campaign on the tails of...
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Coke Zero Sugar applauds sports fans’ hard work in March Madness campaign
Coca-Cola Zero Sugar is tapping into March Madness hype with a brand new campaign that...
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Macy’s cracks into scripted TV as brand, entertainment converge
Macy’s has acquired the exclusive choice to develop a best-selling nonfiction book in regards to the...
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