Video Marketing
Amazon launches AI-powered contextual ads at 2nd blockbuster upfront
Amazon on May 12 announced several recent ad formats for Prime Video, per details shared with...
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Inside NBCUniversal’s all-singing, all-dancing pitch to advertisers
NEW YORK — Hollywood jack of all trades Seth MacFarlane opened NBCUniversal’s 2025 Upfront Presentation at...
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Linear ad spend grew in Q1 despite economic uncertainty: iSpot
Despite linear TV ad impressions declining 4.25% yr over yr in Q1 2025, ad spend on...
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Inside Disney’s ad playbook as streaming becomes ‘core growth platform’
Disney offices this week were perhaps one in every of the happiest places on earth. The...
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Mountain Dew touts new logo with tattoo sweepstakes, TikTok Shop exclusive
Mountain Dew is celebrating its refreshed logo officially hitting store shelves this week with marketing...
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TikTok reassures brands on future as advertising ambitions broaden
NEW YORK — TikTok bookended its presentation on the Interactive Advertising Bureau’s NewFronts Tuesday with a...
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5 years of media evolution provide few answers to brands’ chaotic 2025
As brands enter the thick of the annual season for brokering promoting commitments, also referred to...
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Inside Universal Ads’ plan to reach the next 100K buyers of TV ads
Over the next few weeks, marketers will learn what’s coming down the pike in video promoting...
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Amazon’s booming ad business faces dynamic challenge from tariffs
Amazon’s revenue generated from promoting rose 19% yr over yr to $13.92 billion in Q1, in...
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Sephora stakes its claim in skin care with multichannel campaign
Sephora is asserting itself as a top skin care destination with a brand new campaign...
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