Video Marketing
Just did it: Women-focused Super Bowl LIX ads score as other marketers falter
While the on-field play at Super Bowl LIX wasn’t particularly dynamic, with the Philadelphia Eagles steamrolling...
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Hellmann’s brings Super Bowl ad sandwich to Roku via shoppable ads
Hellmann’s is looking to extend its big game buzz by partnering with Roku and Walmart to...
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Amazon’s bet on Prime Video ads pays off as advertiser pool widens
Amazon’s revenue derived from promoting increased 18% yr over yr to $17.29 billion in Q4 2024,...
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Häagen-Dazs’ ‘Fast & Furious’ Super Bowl debut scores with star wattage
Häagen-Dazs’ first Super Bowl industrial is tracking well ahead of its national broadcast debut Sunday, in...
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Google’s ad revenue growth turns sluggish as industry clouds gather
Google’s revenue derived from promoting rose 10.6% 12 months over 12 months to $72.46 billion in...
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McDonald’s brings back Uncle O’Grimacey for return of Shamrock Shake
McDonald’s is bringing back Uncle O’Grimacey for the primary time in many years to herald the...
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Heinz teams with hip-hop hitmaker Mustard for new product, campaign
Heinz has teamed with award-winning producer Mustard for a new campaign, per details shared with Marketing...
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Clif Bar celebrates athlete perseverance with new brand platform
Clif Bar is launching a new brand platform and integrated marketing campaign that targets runners, bikers...
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Why MLS is kicking off a brand campaign around the Super Bowl
Major League Soccer (MLS) kicks off its thirtieth season in February, a milestone yr that may...
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Starbucks bets on marketing to broader audience to support turnaround
Starbucks saw U.S. comparable store sales drop 4% yr over yr in Q1 fiscal yr 2025,...
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