Video Marketing
DraftKings, Dr Pepper stay live with new sports-focused CTV ad format
Ad-tech company Perion has introduced a new ad format for connected TV (CTV) called Stay Live...
Read more
Amazon’s holiday campaign spotlights classic song, acts of kindness
Amazon launched its 2024 holiday marketing campaign this week in international markets. The effort leans on...
Read more
SharkNinja and David Beckham help consumers ‘Ninja the Holidays’
SharkNinja launched a worldwide holiday campaign for its Ninja brand, entitled “Ninja the Holidays,” starring global...
Read more
Inside Disney’s increasingly global approach to selling holiday ads
It could also be Halloween, but Disney Advertising has nothing to be afraid of: The media...
Read more
Amazon trumpets new AI-powered tools for marketers as costs soar
Amazon’s revenue derived from promoting rose 19% 12 months over 12 months to $14.33 billion in...
Read more
Etsy focuses on gifts with a personal touch in sprawling holiday campaign
Etsy launched its holiday marketing campaign, “Give ‘I get you’ gifts,” with a media plan that features...
Read more
Google ads performance robust despite existential threats
Google’s revenue derived from promoting rose 10% yr over yr to $65.85 billion in Q3, in...
Read more
Netflix taps new VP of advertising as ad biz prepares for crucial 2025
Netflix has hired Nicolle Pangis as vp of advertising, based on details shared with Marketing Dive....
Read more
Walmart parodies TV hits in Black Friday ‘advertainment’ series
Walmart will launch a 10-part “advertainment” series as a part of its Black Friday marketing, per...
Read more
Chick-fil-A targets families with entertainment-focused mobile app
Chick-fil-A is entering into the entertainment business with the launch of a brand new app, Chick-fil-A...
Read more
Latest Articles
