Video Marketing
Amazon, Roku address CTV advertising reach and efficiency in new deal
Amazon Ads and Roku have partnered to offer advertisers with what they're claiming is the most...
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Amazon delivers reporting for live shoppable streaming video
Amazon Live is integrating reporting signals to Amazon Marketing Cloud (AMC), giving advertisers the flexibility to...
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E.l.f. gets ‘Sunhinged’ about SPF denial for YouTube comedy special
E.l.f. Beauty’s skincare brand E.l.f. Skin is shining a highlight on SPF denial with “Sunhinged,” a...
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M&M’s promotes cross-generational unity with new creative platform
M&M’s revealed a new creative platform, “It’s More Fun Together,” that promotes a message of togetherness...
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Amazon widens access to video generator as AI ad tools gain traction
Less than a 12 months after releasing in beta, Amazon’s artificial intelligence-powered video generator is now...
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Walmart challenges consumer perceptions with ‘Who Knew?’ campaign
Walmart has teamed with actors Walton Goggins and Stephanie Beatriz for a brand new campaign,...
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Venmo taps ‘White Lotus’ stars for push beyond peer-to-peer payments
Venmo, the digital payments platform owned by PayPal, launched a brand new campaign featuring “The...
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Lego rebuilds Run-DMC’s ‘It’s Like That’ as girls’ empowerment anthem
Lego launched a campaign that breaks down gender stereotypes around who qualifies as a “builder,” with...
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Progressive comes to the rescue when Superman can’t in movie tie-up
Progressive is heading to the comic book world of Metropolis this summer through a tie-up with...
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Coke pushes Gen Z to ditch digital noise and embrace summer fun
Coca-Cola is rolling out its summer campaign in North America with ads themed around unplugging from...
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