Video Marketing
Coke’s Summer Olympics campaign celebrates unifying power of hugs
Coca-Cola debuted its Summer Olympics campaign with a theme around hugs, a gesture the soft drink...
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Why Morgan Stanley teamed with Disney to sponsor a Serena Williams docuseries
In May, Serena Williams stoked rumors that she was contemplating a return to the court with...
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Etsy addresses anxiety over AI, mass manufacturing with new brand mission
Etsy launched an ad campaign spotlighting its sellers, a part of a new “brand mission” addressing...
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Kind brings lighter touch to healthy snack marketing in brand refresh
Kind Snacks is trying to inject a lighter touch right into a crowded better-for-you snacking category...
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How prompting and integration AI assistants have sped up viral video content production 100 fold
Introduction As CEO and Chief Creative Producer at Fabiosa Media, I made a decision to maneuver...
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McDonald’s links with anime series for app-exclusive sauce
McDonald’s has teamed with anime series “Jujutsu Kaisen” for the launch of its latest Special Grade...
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Hasbro’s early adoption of Prime Video ads helps reel in new buyers
Hasbro was capable of grow affinity and attract new buyers to its Peppa Pig and Play-Doh...
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Hoka’s latest avian-themed ads look to shore up favor among runners
Hoka is ramping up its avian-themed marketing targeted at runners with a latest global ad campaign...
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Burt’s Bees teams with Amazon Ads for ‘Screencare’ product sets
Burt’s Bees, a brand known for its lip care products, is trying to drive awareness for...
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Pure Leaf taps Lindsay Lohan to defy hustle culture with a ‘Tea Break’
Pure Leaf Iced Tea has teamed with actress Lindsay Lohan for a “Tea Break” campaign encouraging...
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