Video Marketing
How — and why — this brand created an ad campaign entirely with AI
As interest and investment in generative artificial intelligence (AI) surges, marketers are rushing to check how...
Read more
Milk-Bone revels in rom-com tropes with movie trailer parody campaign
Milk-Bone is parodying corny romantic comedy trailers with ads that can appear in movie theaters and...
Read more
Inside Walmart’s pop culture-heavy 2024 holiday campaign
Walmart on Sunday debuted its latest holiday marketing campaign, highlighting moments when people find the right...
Read more
Amazon unboxes advertiser capabilities spanning AI, DSP and insights
Amazon Ads unveiled a slew of recent capabilities for advertisers at its annual UnBoxed conference, including...
Read more
Kraft Heinz’s Delimex amplifies loud chewing in quesadilla campaign
Kraft Heinz’s Delimex brand of frozen taquitos is expanding into quesadillas with a multichannel campaign centered...
Read more
KFC is battle-ready in satirical campaign for chicken tenders debut
KFC is issuing a “battle cry” to its fast-food rivals with the launch of an integrated...
Read more
Disney, Hershey execs share how holiday marketing campaigns are evolving
Marketers are leaning into the facility of the vacations beyond the same old end-of-year season. To...
Read more
Why Jefferson’s Bourbon became partners in crime with HBO’s ‘The Penguin’
NEW YORK — HBO scored a success with “The Penguin,” the spin-off of the 2022 film...
Read more
Snapchat bows new ad solutions with Disney, McDonald’s and Taco Bell
Snapchat announced two new promoting solutions that make the most of among the social media...
Read more
Honda nods to F1 icon Ayrton Senna in emotional ‘Unstoppable Dreams’ ad
Honda is tapping into fandom surrounding Formula 1 motor racing with an emotional recent campaign...
Read more
Latest Articles
