Video Marketing
Starbucks bets on marketing to broader audience to support turnaround
Starbucks saw U.S. comparable store sales drop 4% yr over yr in Q1 fiscal yr 2025,...
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Nielsen’s latest MRC accreditation returns it to measurement pole position
Nielsen has received accreditation for its Big Data + Panel National TV measurement from the Media...
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Netflix’s next phase of advertising growth hinges on in-house ad tech
Netflix executives are positioning 2025 because the 12 months when the streamer’s advertising ambitions enter the...
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Pacsun’s TikTok marketing won over Gen Z. What’s next amid ban anxiety?
NEW YORK — Pacsun was early to leap on TikTok, fast accruing over 2 million followers...
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Tide, Marvel Studios tackle ‘collateral stains’ with 5D film experience
Daily Brief: Tide and Marvel Studios have joined forces for a brand new campaign, titled “Collateral...
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10 marketing predictions for 2025 as new era of productivity dawns
From a top-level view, marketing may very well be greater than ever in 2025. Global ad...
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EV maker Lucid asks drivers to ‘Compromise Nothing’ in first ad campaign
Electric vehicle manufacturer Lucid Motors launched a brand new brand positioning and campaign entitled “Compromise Nothing,”...
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Sony, Disney put Mickey on the court for Christmas Day NBA broadcast
Sony’s Beyond Sports division and Disney are partnering on “Dunk the Halls,” an alternate presentation of...
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Consumers call AI-generated video ads annoying, confusing, per NIQ
Consumers are quick to discover video ads made with generative artificial intelligence (AI) — and aren’t...
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Wonderful Halos’ edgy campaign sees kids call IRS, cut brake lines
Wonderful Halos, the seedless mandarin brand, launched its first national integrated marketing campaign in five years...
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