Video Marketing
How Lee’s new brand platform reasserts its denim authority
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Amazon debuts AI ‘creative partner’ to aid with campaign development
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Mary Kay combats brand myths with social media series targeting Gen Z
Mary Kay launched a social media series, titled “Miss Conceptions,” to deal with longstanding myths in...
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Netflix ads come to Amazon DSP as streaming race evolves
Advertisers using Amazon’s demand-side platform (DSP) are about to get a brand new perk: The ability...
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T-Mobile taps into NFL hype as top sponsor of George Kittle series
T-Mobile has signed as the presenting sponsor of “Kittle Things,” a brand new series from...
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Modelo doubles down on college football marketing to reach sports fans
Modelo, a component of Constellation Brands, is kicking off the college football season with what the...
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Pepsi’s latest NFL blitz underscores larger marketing shift at soda giant
As pro football season officially gets underway, Pepsi is trying its hand at a unique playbook...
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Keurig Dr. Pepper bets big on college football with help from Disney
Keurig Dr. Pepper and Disney Advertising are ramping up an ongoing collaboration with latest initiatives around...
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Archer’s first national ad campaign pledges to ‘Stick to Real’
Archer, the marketer of beef jerky and other meat snack products, is kicking off its first...
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TikTok spotlights its influence on music culture for global campaign
TikTok this week launched a global campaign, “See Where Music Takes You,” designed to spotlight its...
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