Video Marketing
Why McCain Foods made an AR mobile game to teach regenerative farming
McCain Foods, the world’s largest manufacturer of frozen potato products, recently reached a milestone in its...
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Pepsi crashes barbecues to rid them of Coke in latest stunt
Pepsi today (May 15) unveiled its latest campaign, “Grilling Deserves Pepsi: BBQ Crashers,” per details...
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How Warner Bros. Discovery is letting brands tap ‘newstalgia’ for its IP
NEW YORK — Warner Bros. Discovery (WBD) kicked off the ultimate day of the 2025 upfronts...
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Amazon launches AI-powered contextual ads at 2nd blockbuster upfront
Amazon on May 12 announced several recent ad formats for Prime Video, per details shared with...
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Inside NBCUniversal’s all-singing, all-dancing pitch to advertisers
NEW YORK — Hollywood jack of all trades Seth MacFarlane opened NBCUniversal’s 2025 Upfront Presentation at...
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Linear ad spend grew in Q1 despite economic uncertainty: iSpot
Despite linear TV ad impressions declining 4.25% yr over yr in Q1 2025, ad spend on...
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Inside Disney’s ad playbook as streaming becomes ‘core growth platform’
Disney offices this week were perhaps one in every of the happiest places on earth. The...
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Mountain Dew touts new logo with tattoo sweepstakes, TikTok Shop exclusive
Mountain Dew is celebrating its refreshed logo officially hitting store shelves this week with marketing...
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TikTok reassures brands on future as advertising ambitions broaden
NEW YORK — TikTok bookended its presentation on the Interactive Advertising Bureau’s NewFronts Tuesday with a...
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5 years of media evolution provide few answers to brands’ chaotic 2025
As brands enter the thick of the annual season for brokering promoting commitments, also referred to...
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