Video Marketing
Levi’s gets nostalgic with Beyoncé in first chapter of new campaign
Levi’s has teamed with Beyoncé for a new campaign titled “Reiimagine” that can reinterpret several of...
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Kay Jewelers refreshes brand to better reach Gen Z, millennials
Kay Jewelers, the jewellery retailer owned by Signet Jewelers, is revamping its brand to engage a...
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Amazon launches AI-powered video ad generator ahead of holidays
Amazon unveiled a brand new solution that uses generative artificial intelligence (AI) to quickly convert product...
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Doritos revives ‘Crash the Super Bowl’ contest focused on fan-created ads
Doritos is bringing back its “Crash the Super Bowl” contest that challenges fans to provide you...
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Suntory juices up US canned cocktail launch with Japanese-style ad
Suntory Global Spirits recently kicked off the U.S. launch of its Japanese-inspired vodka seltzer brand, -196,...
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E.l.f. conjures ‘Sinfluencer’ to reach Gen Z with largest skincare push yet
E.l.f. Skin, the sweetness marketer’s skincare line, launched its largest brand campaign to date, “Divine Skintervention,” per...
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Life cereal brings back Mikey to ride wave of nostalgic marketing
Life cereal is again reviving Mikey, a picky eater kid that first appeared in commercials within...
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Pepsi chases pizza deliveries in a sports car to push pairing power
Pepsi is making the most of peak pizza ordering on Friday, Sept. 13, through a latest DoorDash...
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JCPenney’s Prime Video football blitz ties celebrities to weekly deals
UPDATE: Sept. 11, 2024: JCPenney confirmed that its “Really Big Deal Reveals” campaign will run during “Thursday...
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Walmart leverages Fubo’s takeover ad format to connect content, commerce
Fubo launched a brand new connected TV (CTV) ad format, The Triple Play, that lets advertisers...
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