Video Marketing
Why E.l.f. stepped into the wild for its latest entertainment play
E.l.f. Beauty is stepping into the wild for its latest campaign, chronicling the frenzied enthusiasm of...
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Instacart plugs retail media data into YouTube Shopping ads to fuel offsite growth
YouTube Shopping ads are about to get a lift from Instacart’s retail media muscle. Viewers of...
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Oscar Mayer hacks fake ads to show off its bacon-smoking process
Oscar Mayer on Monday (June 17) launched the most recent iteration of its “Keep It Oscar” brand...
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Disney deepens CTV strategy with new shoppable formats, ‘advergaming’
Disney is attempting to level up its connected TV (CTV) strategy with new ad formats that...
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Red Lobster says it’s ‘here to stay’ with Flavor Flav-led campaign
Flavor Flav is coming to Red Lobster’s aid on the tails of the seafood chain filing...
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Ocean Spray unveils ‘Just Add Cran’ campaign to fuel future creative
Daily Brief: Ocean Spray Cranberries Inc. on Monday (June 10) announced a latest masterbrand campaign and...
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WARC: Retail media’s meteoric growth to cool down in ‘25
While WARC now expects retail media spending to grow at a rather faster rate this 12...
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CTV closes in on linear for consumer ad attention, report finds
U.S. viewer attention to connected TV (CTV) ads grew to 51.5% in the course of...
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Honda leaps into dance with Steezy partnership
Honda and dance platform Steezy launched a recent video series on May 29 that focuses on self-expression...
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Gatorade revives iconic ‘Is It In You?’ tagline for largest-ever campaign
Gatorade is reviving its iconic “Is It In You?” tagline from the Nineteen Nineties and 2000s...
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