Video Marketing
Dove pledges to not use AI models in lieu of real women in its advertising
Dove has pledged to not use artificial intelligence (AI) to represent women in its advertising and...
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Miracle-Gro shares Martha Stewart’s gardening secrets in new campaign
ScottsMiracle-Gro, the buyer lawn and garden care products company, announced a partnership between its Miracle-Gro...
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Meet the 4 firms setting the agenda for measuring TV ads amid rapid change
As the annual TV ad-buying marketplace often known as upfronts season approaches, activity is ramping up around...
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Solo Stove puts the ‘deep’ in deep dish with subterranean pizza-making class
Solo Stove is taking pizza-making underground for a livestreamed stunt from Alabama’s Majestic Caverns, in line...
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Sherwin-Williams subverts color of the year trend by picking ‘loneliest’ hue
Sherwin-Williams is shaking up expectations around color-of-the-year trends by honoring its least-popular hue, called Kingdom Gold,...
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Dramamine goes for the gut with documentary tribute to barf bags
Dramamine has produced a mini-documentary that serves as a tribute to the barf bag, an invention...
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Frito-Lay teams with Hasbro to bring classic games to life
Frito-Lay has teamed with toy and game company Hasbro for a multichannel campaign that promotes the...
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Target Lady of ‘SNL’ fame promotes retailer’s revamped loyalty offerings
Target has tapped Kristen Wiig to reprise her Target Lady character from “Saturday Night Live,” part...
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How MoonPie, SunChips are taking advantage of solar eclipse mania
MoonPie and SunChips, two snack brands with names drawing on celestial bodies, are ramping up separate...
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GroupM doubles down on women’s sports, with support from major brands
GroupM is establishing a dedicated media marketplace for women’s sports as interest within the category soars,...
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