Video Marketing
Santa Claus makes the switch to Pepsi in brand’s latest dig at Coke
Pepsi unveiled a brand new holiday marketing effort that sees Santa Claus make the switch from...
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Netflix partners with Mastercard as streamer’s experiential ambitions ramp up
Netflix has partnered with Mastercard as the streamer enacts a more ambitious strategy around in-person experiences...
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Roku will cover the cost to turn branded social content into CTV ads
Roku will offer free use of a platform that repurposes social content into connected TV (CTV)...
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Dodge rips into ‘soulless’ EVs to introduce all-electric Charger Daytona
Dodge is trumpeting the arrival of its first all-electric vehicle, the Dodge Charger Daytona, with a...
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Zevia ribs Coke’s AI holiday ads in bigger push for brand awareness
Zevia is taking a swipe at rival Coca-Cola because the better-for-you soda brand ramps up its...
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Taco Bell’s drive-thru cameras give diners a shot at Super Bowl cameos
Taco Bell is installing camera stations at select drive-thru locations, teasing that customers who stop to...
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Walmart, NBCU beef up shoppable ads, measurement ahead of retail spree
NBCUniversal (NBCU) and Walmart will introduce latest shoppable experiences and measurement capabilities around live sports on...
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How JCPenney’s ‘Really Big Deal Reveals’ campaign is faring so far
The critical holiday sales period is here, bringing to the highlight a variety of seasonal campaigns...
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Super Bowl LIX: Tracking every ad
Eagerness abounds in relation to marketers’ intention to indicate up for Super Bowl LIX on Feb....
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Trade Desk tries to shake up streaming TV with content-agnostic strategy
The Trade Desk unveiled a brand new smart TV operating system (OS) called Ventura that goals...
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