Video Marketing
PNC leans on ‘boring’ label in new marketing campaign
PNC is dubbing itself “boring” in a new national promoting campaign. Amid recent turbulence in the...
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How Bubly aims to shake up sparkling water with new Burst brand extension
It’s been nearly a decade since National Beverage Corp.’s LaCroix ignited a consumer craze around sparkling...
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Lean Cuisine lights up freezer aisle with Regina Hall for first campaign in 4 years
Lean Cuisine is launching its first promoting campaign in 4 years, in search of to chop...
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Embracing the era of video-first marketing: 5 undeniable consumer stats
As we enter an era where the bulk of today’s purchasing power is now in the...
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Hyundai celebrates sneaker culture to boost Sante Fe with Black audiences
Automaker Hyundai is taking inspiration from a distinct industry’s product release strategy with a campaign referencing...
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‘Godzilla x Kong’ storms Roblox for platform’s first immersive movie trailer
Warner Bros. and Legendary Pictures are leaning into gamification on Roblox to advertise “Godzilla x Kong:...
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GNC fuels everyday workout routines for March Madness tie-up
Health and wellness brand GNC will appear in an episode of Team Whistle’s “No Days...
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Why Minute Maid Zero Sugar hired Jon Hamm to pitch juice that ‘Sells Itself’
A product that sells itself is a little bit of a double-edged sword for brand marketers....
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Michaels promotes online MakerPlace with ‘Respect the Handmade’
Michaels launched a campaign, “Respect the Handmade,” in support of the recent debut of MakerPlace...
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ABC’s Oscars telecast sells out of ads, with fresh brand integrations on deck
Disney Advertising has sold out of promoting inventory for ABC’s Oscars telecast Sunday, per a press...
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