Video Marketing
Google’s ad revenue growth turns sluggish as industry clouds gather
Google’s revenue derived from promoting rose 10.6% 12 months over 12 months to $72.46 billion in...
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McDonald’s brings back Uncle O’Grimacey for return of Shamrock Shake
McDonald’s is bringing back Uncle O’Grimacey for the primary time in many years to herald the...
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Heinz teams with hip-hop hitmaker Mustard for new product, campaign
Heinz has teamed with award-winning producer Mustard for a new campaign, per details shared with Marketing...
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Clif Bar celebrates athlete perseverance with new brand platform
Clif Bar is launching a new brand platform and integrated marketing campaign that targets runners, bikers...
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Why MLS is kicking off a brand campaign around the Super Bowl
Major League Soccer (MLS) kicks off its thirtieth season in February, a milestone yr that may...
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Starbucks bets on marketing to broader audience to support turnaround
Starbucks saw U.S. comparable store sales drop 4% yr over yr in Q1 fiscal yr 2025,...
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Nielsen’s latest MRC accreditation returns it to measurement pole position
Nielsen has received accreditation for its Big Data + Panel National TV measurement from the Media...
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Netflix’s next phase of advertising growth hinges on in-house ad tech
Netflix executives are positioning 2025 because the 12 months when the streamer’s advertising ambitions enter the...
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Pacsun’s TikTok marketing won over Gen Z. What’s next amid ban anxiety?
NEW YORK — Pacsun was early to leap on TikTok, fast accruing over 2 million followers...
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Tide, Marvel Studios tackle ‘collateral stains’ with 5D film experience
Daily Brief: Tide and Marvel Studios have joined forces for a brand new campaign, titled “Collateral...
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