Video Marketing
E.l.f. argues against overpriced cosmetics with legal-themed campaign
E.l.f. Cosmetics today (Aug. 11) launched a campaign, “e.l.f.ino & schmarnes,” starring drag superstar Heidi...
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What Disney’s NFL, WWE deals mean for the future of streaming ads
Disney on Wednesday (Aug. 6) reported a 2% increase in revenue for fiscal Q3 2025, as...
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Columbia slams ‘pristine’ outdoors marketing with new brand platform
Columbia Sportswear is embracing grit and humor with a new multi-season ad campaign that arrives nearly...
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Amazon’s ad business stays strong as CTV, DSP offerings improve
Amazon’s revenue generated from promoting rose 22% yr over yr to $15.7 billion in Q2 2025,...
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Doritos parodies retro adult films to promote new spicy chip flavor
Doritos is taking a cue from vintage adult films to promote its new Golden Sriracha chips,...
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WPP Media, Criteo partner to bring more performance to CTV advertising
WPP Media is bringing more commerce media data to connected TV (CTV) ad buying through a...
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3 stats from Google’s Q2 show how it is weathering advertising turmoil
Digital advertising is sitting at some extent of uncertainty as tariffs roil the economy and artificial...
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Velveeta says ‘Respect the Drip’ for first major campaign in two years
Velveeta launched a brand new campaign, entitled “Respect the Drip,” that represents its first major...
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Cheetos receives a hand from Netflix’s ‘Wednesday’ in mischievous new ads
Cheetos is tapping into excitement for the return of Netflix’s “Wednesday” by enlisting Thing, a skittering...
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Over half of ad buyers are using generative AI for video creation: IAB
A majority of ad buyers are currently using generative artificial intelligence (AI) for digital video creation,...
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