Video Marketing
E.l.f. conjures ‘Sinfluencer’ to reach Gen Z with largest skincare push yet
E.l.f. Skin, the sweetness marketer’s skincare line, launched its largest brand campaign to date, “Divine Skintervention,” per...
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Life cereal brings back Mikey to ride wave of nostalgic marketing
Life cereal is again reviving Mikey, a picky eater kid that first appeared in commercials within...
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Pepsi chases pizza deliveries in a sports car to push pairing power
Pepsi is making the most of peak pizza ordering on Friday, Sept. 13, through a latest DoorDash...
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JCPenney’s Prime Video football blitz ties celebrities to weekly deals
UPDATE: Sept. 11, 2024: JCPenney confirmed that its “Really Big Deal Reveals” campaign will run during “Thursday...
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Walmart leverages Fubo’s takeover ad format to connect content, commerce
Fubo launched a brand new connected TV (CTV) ad format, The Triple Play, that lets advertisers...
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Nike depicts drudgery of running in latest leg of comeback campaign
Nike debuted the following leg of its gritty “Winning Isn’t for Everyone” campaign with ads targeting...
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Pepsi kicks off epic, star-studded NFL campaign inspired by ‘Gladiator II’
Pepsi is celebrating the beginning of the 2024 NFL season and upcoming theatrical release of “Gladiator...
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Olipop takes aim at Mountain Dew with new flavor, ‘A Can of Do’ ads
Olipop is taking indirect aim at one of the better-known soda brands – and its mountain-themed,...
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How Barbie is giving fresh energy to its tagline and catching WNBA fever
Mattel’s Barbie is putting fresh energy behind its long-running “You Can Be Anything” tagline with the...
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Fireball fuels football rivalries with first-ever paid TikTok campaign
Fireball Cinnamon Whisky has launched a rivalry-fueled campaign timed to the beginning of the school and...
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