Video Marketing
Taco Bell’s drive-thru cameras give diners a shot at Super Bowl cameos
Taco Bell is installing camera stations at select drive-thru locations, teasing that customers who stop to...
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Walmart, NBCU beef up shoppable ads, measurement ahead of retail spree
NBCUniversal (NBCU) and Walmart will introduce latest shoppable experiences and measurement capabilities around live sports on...
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How JCPenney’s ‘Really Big Deal Reveals’ campaign is faring so far
The critical holiday sales period is here, bringing to the highlight a variety of seasonal campaigns...
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Super Bowl LIX: Tracking every ad
Eagerness abounds in relation to marketers’ intention to indicate up for Super Bowl LIX on Feb....
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Trade Desk tries to shake up streaming TV with content-agnostic strategy
The Trade Desk unveiled a brand new smart TV operating system (OS) called Ventura that goals...
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Viant seeks CTV edge with IRIS.TV acquisition
Programmatic ad company Viant Technology has acquired connected TV content data platform IRIS.TV, the businesses announced....
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Target debuts ‘weirdly hot’ Santa for second holiday advertising push
Target has unveiled a second holiday marketing campaign, introducing a fictional store team member named Kris, who...
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Kroger plans Shop the Scene experience on Hulu for holiday campaign
Kroger is focusing on the power of togetherness for a digital-focused holiday campaign, in accordance with...
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DraftKings, Dr Pepper stay live with new sports-focused CTV ad format
Ad-tech company Perion has introduced a new ad format for connected TV (CTV) called Stay Live...
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Amazon’s holiday campaign spotlights classic song, acts of kindness
Amazon launched its 2024 holiday marketing campaign this week in international markets. The effort leans on...
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