Social Media
Urban Outfitters says ‘Happy LOLidays’ with social-focused holiday campaign
Urban Outfitters today (Oct. 24) launched a social-focused holiday campaign entitled “Happy LOLidays,” in response...
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True Religion enlists Megan Thee Stallion to tap into hip-hop culture
True Religion has announced that Grammy Award-winning artist Megan Thee Stallion will probably be featured in...
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3 brands that understand Gen Alpha’s humor — and what they’re doing right
The following is a guest piece written by Evan Horowitz, co-founder and CEO at Movers+Shakers. Opinion’s...
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E.l.f. challenges companies to ‘Dupe That!’ for latest purpose stunt
E.l.f. Beauty launched a brand new campaign entitled “Dupe That!” inviting other companies to join the...
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Mucinex mascot Mr. Mucus lands on Tinder to give consumers the ick
Mr. Mucus, the ill-mannered Mucinex mascot, has landed on dating app Tinder to promote the brand’s...
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Duracell CMO’s lessons for bringing low-interest brands into culture
NEW YORK — Duracell continues to be a billion-dollar brand, but as personal electronics have evolved...
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5 ways grocers can master shoppable video, connected TV
NEW YORK — Commerce video is growing into an impactful and entertaining way for retailers to...
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How Corona found success with YouTube Shorts
Corona, a Mexican lager owned globally by Anheuser-Busch InBev (AB InBev), drifted from its traditional long-form...
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Snapchat brings back Phantom House series with Maybelline, State Farm
Snapchat is bringing back its Halloween-themed content series, Phantom House, in response to details shared with...
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Shake Shack touts premium ingredients in multichannel ‘Worth It’ ads
Shake Shack launched a brand new campaign, entitled “Worth It,” that asserts the fast-casual chain’s premium...
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