Social Media
NYX teams with DraftKings for Super Bowl LIX predictions game
NYX Professional Makeup has teamed with DraftKings for a social campaign and free-to-play activation that...
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As Super Bowl’s cultural cachet grows, brands look beyond in-game ads
The run-up to Super Bowl LIX has featured over a dozen major marketers activating around the...
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Integrating Influencers Content into Multi-Channel Marketing Strategies
Marketing content from influencers will be seen almost all over the place. It’s nearly inconceivable to...
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Bliss takes on ‘Sephora kids’ in a bid for elder millennials, Gen X
Skincare brand Bliss is attempting to reconnect with its core audience of elder millennials and Gen...
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Sociable: Will Elon Musk’s growing political ambitions help or hurt X?
“Sociable” is the newest commentary on essential social media developments and trends from industry expert Andrew...
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Mastercard helps Lady Gaga fans sow ‘Mayhem’ in music culture play
Mastercard is supporting the launch of Lady Gaga’s recent album “Mayhem” with exclusive fan experiences tied...
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Chipotle connects SMS, social to celebrate Super Bowl ‘extras’
Chipotle Mexican Grill will dole out 50,000 free entrees throughout the Super Bowl as a part...
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Meta’s AI tools attract more advertisers as tech enters ‘defining’ year
Meta Platforms grew revenue 21% year over year to $48.39 billion in Q4, in keeping with...
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How E.l.f. balances entertainment, purpose to tap into a TikTok trend
E.l.f. Cosmetics has reteamed with Meghan Trainor for its latest campaign, turning the pop star into...
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Sociable: Meta launches initial test of ads on Threads
“Sociable” is the most recent commentary on necessary social media developments and trends from industry expert...
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