Social Media
Billboard brings shoppable livestream to Instagram using TalkShopLive
Video commerce platform TalkShopLive has expanded its Shoppable Simulcast product to Instagram, per details shared with...
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How Athleta’s ‘Find Your Movement’ campaign evolves the brand
Gap-owned retailer Athleta is kicking off Women’s History Month with the first installment of a latest...
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Boost Your Brand: Must-Try Social Media Trends for Guaranteed Results
Social media is more significant than it has ever been in 2024. As a brand, you...
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Sociable: Reddit partners with Google on data-sharing deal for search
“Sociable” is the most recent commentary on essential social media developments and trends from industry expert...
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Lay’s uses ‘Chip Cam’ to film ad during live match with soccer legends
Lay’s today (Feb. 22) launched the newest iteration of its global “No Lay’s, No Game” brand...
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Pepsi teams with Shaq, Reebok for sneakers that carry mini cans
Pepsi has teamed with Reebok and basketball legend Shaquille O’Neal to create the Pepsi ‘Sneak’er,...
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Warner Bros. teams with Snapchat for AR ‘Dune: Part Two’ campaign
Warner Bros. launched a campaign on Snapchat to advertise the upcoming release of “Dune: Part Two,”...
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Google touts Pixel’s AI capabilities for National Women’s Soccer League tie-up
Google Pixel will develop into the official cell phone of the National Women’s Soccer League (NWSL)...
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By the numbers: Super Bowl LVIII
57 ads 53 unique advertisers* $7M price per 30-second ad 0% price increase for ads from...
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Meta spotlights how AI investments are paying off for advertisers
Following a "12 months of efficiency" in 2023, Meta has made artificial intelligence (AI) its top...
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