Social media is more significant than it has ever been in 2024. As a brand, you need to put money into the suitable social media platforms to assist drive brand awareness that may result in an ROI.
As the owner of a digital marketing and inventive agency that has produced award-winning campaigns for our clients, I think in utilizing social media to develop what you are promoting, whether you might be a D2C or B2B brand. Social media is important, and you should use many alternative platforms, starting from Instagram to LinkedIn, TikTok to Pinterest, Facebook to YouTube and lots of more.
It all comes all the way down to understanding what’s trending inside your industry. You must take the time to grasp the trends and see how you’ll be able to implement them to drive brand awareness. To offer you a helping hand, my team at Bold x Collective has put together an inventory of must-try social media trends in 2024. Let’s get into them!
Prioritizing Strategic Platforms
I’ve been saying this for an extended, very long time as an experienced marketer – your brand doesn’t should be on each platform! Brands often make the error of picking quantity over quality; they find yourself facing the challenge of maintaining an impactful presence across multiple networks. But here’s the thing: in 2024, you wish quality over quantity. Let me explain.
In 2024, brands are increasingly focusing their efforts on a select few platforms that yield the best ROI. This strategic commitment means tailoring content to suit each chosen platform’s unique audience, language, and trends. As a result, we’re seeing a shift in platform use, with some brands abandoning platforms that don’t align with their ROI goals. Pick those which can be best for your brand. This decision needs to be made through a digital marketing strategy highlighting your audience, competitors, SWOT, metrics and more.
Entertainment because the Core of Social ROI
Entertainment is an idea that’s now central to social media in 2024. Why do you normally use social media? Most commonly, it’s for entertainment, rest and downtime. And that’s the reason engaging and relatable content is so key over direct brand promotion. Users don’t need to see that “salesy” content in any respect anymore.
This major trend in 2024 is a challenge for marketers because they have to discover a balance between engaging content and brand promotion, ensuring that social media stays a successful and interactive space. Now, as an experienced marketer, tactics that I’ve personally been specializing in for my clients include podcast promoting, UGC TikTok ads, lifestyle videos and more. The goal is to make the product/service not sound like an ad but content that’s seen as relatable. You need to seamlessly inject your services or products into this collaboration, ensuring you don’t come off as sales.
In 2024, you have to be very strategic regarding the content you post. When producing content, all the time take into consideration what your consumer will find entertaining. Your customer needs to be the core of your strategy.
AI’s Role in Authenticity
We saw it in 2023, and we’re going to see it much more in 2024—Artificial Intelligence (AI), which is significantly impacting how brands present themselves on social media. While AI-driven content creation offers efficiency, it also raises questions on authenticity. Consumer skepticism towards AI-generated content suggests a preference for human touch in brand communication.
I’ll be honest: after I’m scrolling through social media, I can easily spot the content that was produced with AI, whether it’s a video, blog or caption. And to me, this comes off as a fake, which turns me off from investing on this brand. Consumers like authenticity. Brands leveraging AI must create authentic experiences that resonate with their audience, whatever the content’s origin.
The Resurgence of Longer Video Content
Have you noticed an increase in long-form content on social media? Short-form content continues to be relevant. However, long-form content is making a comeback in 2024! This shift is driven by platforms increasing their maximum video lengths and changing user behaviours, as users now turn to social networks for in-depth information.
Brands are encouraged to create longer, relatable videos that comprehensively answer audience questions while maintaining an entertaining and interesting format. It’s also a wonderful technique to showcase your brand’s personality. Don’t be afraid to place yourself on the market!
Brands That Do It Right
There are so many alternative brands which have done a improbable job utilizing social media. Here are some examples.
Authentic Engagement with LEGO’s User-Centric Platform
LEGO has consistently been on the forefront of engaging with its community, especially on Instagram and Twitter. They highlight user creations and share behind-the-scenes content, which not only showcases their products but in addition celebrates the creativity of their customers. Our takeaway from their approach to social media is that you must involve your audience in your content creation process and have a good time their contributions to foster a way of community and belonging. Community is the keyword here!
Content that Captivates with Red Bull’s Adventure-Driven Storytelling
Red Bull is a wonderful example of a brand that has turned its product into a life-style for the last several years! Through high-energy content and sponsorship of utmost sports, Red Bull’s marketing strategy managed to maintain their audience engaged and excited in regards to the brand. This is what we wish to call “lifestyle” content. If it really works for your brand, we all the time recommend crafting a life-style around your services or products that matches naturally along with your audience’s interests and passions.
Sephora’s AR and AI Integration
Sephora has all the time been known to be modern, revolutionary and a frontrunner in recent trends. Sephora has all the time integrated AR filters and AI into its social media strategy, particularly on Snapchat, TikTok and Instagram. They have provided virtual try-ons and tutorials, enhancing the shopping experience and boosting online engagement. Our takeaway from this? We recommend leveraging the most recent tech tools on social platforms to reinforce user interaction and supply value beyond just selling a product.
Cross-Platform Storytelling with Netflix’s Engaging Content
Netflix is a favorite at our agency and for many individuals worldwide with its frequent fresh, recent content! Netflix does a wonderful job at creating buzz around its shows by utilizing a mess of teasers, memes, and user engagement across multiple platforms. They create a universe around their content that lives on social media. Their content is exciting and interesting. Based on their excellent approach to social media, we recommend utilizing the strengths of every platform to create a cohesive narrative around your brand, services or products.
Encouraging User-Generated Content with GoPro’s Adventure Sharing
This is a social media case study for the books. GoPro encourages users to share their adventure videos, which regularly go viral. Who doesn’t like to see real, authentic content of somebody using a services or products before making a purchase order themselves? That is GoPro! This user-generated content serves as authentic and compelling testimonials for the sturdiness and quality of their cameras. Our takeaway from GoPro’s marketing strategy is that you must encourage your users to share their experiences along with your services or products to generate authentic content and interact with a broader audience. Authenticity is all the things in 2024.
Ready to Take Your Social Media Marketing to a New Level?
Social media is becoming more significant than ever, and additionally it is making rapid changes. As a brand or marketer, you’ll want to be on top of the trends. I hope this blog gives you insights to assist produce a solid social media marketing strategy that may drive an ROI for what you are promoting.
Do you might have a brand but don’t know find out how to execute social media in 2024? My award-winning team at Bold x Collective has the expertise and experience to assist you to produce and implement a stellar social media strategy. We understand all of the digital trends and are all the time on top of them.
Want to start? Submit an enquiry, and we’ll be in contact. We look ahead to meeting you!
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