Social Media
What this year’s World Cup says about marketing amid political strife
For the FIFA World Cup this year, Budweiser rolled out one of the largest campaigns in...
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How Well Are You Funnelling Shoppers on Social Media?
A marketing funnel lets you map the customer journey, from awareness all the way through to...
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E.l.f. forecasts ‘glow storm’ with The Weather Channel, Meghan Trainor
E.l.f. Cosmetics has teamed up with The Weather Channel and pop star Meghan Trainor for...
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New Balance unties Snap’s AR, voice tech to offer gifting advice
Snap and New Balance unveiled a lens that leverages a mix of augmented reality (AR) and...
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Kids Foot Locker opens House of Play Roblox experience
In an appeal to Gen Alpha, Kids Foot Locker has introduced a new metaverse experience on...
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Leverage the power and reach of TikTok for your brand
Despite being one of the hottest apps on the planet, not every business has mastered the...
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PepsiCo bridges snacks and beverages for shared holiday ad
Frito-Lay unveiled this year’s iteration of its “Share More Joy” holiday campaign that for the...
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Twitch bets on livestream shopping with expanded holiday programming
Amazon-owned streaming platform Twitch is reviving its Pog Picks livestream shopping event timed to the holiday...
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World Cup organizers reverse alcohol policy, throwing wrench in AB InBev’s plans
Qatar has banned beer sales at World Cup stadiums in a last-minute pivot, per a statement...
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Be Social: Uncover the Perks of Social Media for Your Business
Social media marketing is a dynamic and powerful way for businesses of all sizes to reach...
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