57
ads
53
unique advertisers*
$7M
price per 30-second ad
0%
price increase for ads from 2023
Note: *Not including advertisements from FX and Universal
(Source: Multiple media outlets)
115.5M people tuned into Super Bowl LVIII (Source: AdImpact)
Where viewers tuned into the Super Bowl
Linear TV was hottest but streaming held its own.
Top 5 ads from USA Today Ad Meter by sentiment
State Farm walked away with the highest rated ad.
Worst 5 ads from USA Today Ad Meter by sentiment
A political ad was the lowest ranked ad of the night.
2.65M post were created from over 500,000 accounts. Amounting to 11,000 mentions per minute. (Source: Brandwatch)
Taylor Swift was mentioned over 148,000 times. In total, 5.6% of all Super Bowl mentions included the singer. This is significantly higher than the 1.1% of mentions received by the most talked about player – her boyfriend, Travis Kelce, who plays for the Kansas City Chiefs. (Source: Brandwatch)
Top performing brands by social media mentions
Temu proved to be the top performing brand, followed closely by Verizon.
News Graphics Developer Jasmine Ye Han also contributed to this text.
Read the full article here
