ariMarketing News
Friday, July 18, 2025
Want Traffic?
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
ariMarketing News
No Result
View All Result
  • Marketing
  • Social Media
  • SEO
  • Entrepreneurship
  • AI
  • Graphic Design
  • Public Relations
  • Sales Conversion
  • Website Development
  • Traffic/Lead Generation
  • Videos
Home Social Media

TikTok ad revenue could top $32B — if it doesn’t lose its biggest market

March 12, 2025
in Social Media
104 6
A A
0
21
SHARES
690
VIEWS
Share on FacebookShare on Twitter

Disclosure: Informa, which owns a controlling stake in Informa TechTarget, the publisher behind Marketing Dive, can be invested in Ascential, of which WARC is a component. Informa has no influence over Marketing Dive’s coverage.

  • TikTok ad revenue could hit $32.4 billion in 2025, a 24.5% year-over-year growth, if the U.S. doesn’t proceed with its plans to ban the app. This represents 11% of social spend as a complete for 2025, in keeping with WARC Media data shared with Marketing Dive.
  • The U.S. is TikTok’s largest market and nearly $12 billion in revenue for the app is at stake if the social video platform is banned. However, ad revenue growth for the remainder of the world is outpacing ad revenue from the U.S., potentially minimizing among the damage from a ban, in keeping with the info.
  • Meta stands to profit essentially the most from a ban, as the corporate is predicted to catch most advertiser dollars spent on TikTok. WARC predicts 40% of the cash will funnel into Instagram while 15% will funnel into Facebook.

Despite the sell-off deadline of April 6 fast approaching, there remains to be a significant sense of uncertainty for marketers as TikTok hasn’t negotiated with potential buyers. However, President Donald Trump indicated he’ll more than likely provide an extension for TikTok if a deal isn’t reached by then. Additionally, the administration has indicated it is in talks with 4 groups concerning the potential sale.

TikTok stands to lose billions of dollars in ad revenue if a U.S. ban is enacted, in keeping with a WARC report. The money would likely trickle down into American corporations, comparable to Google and Meta. If TikTok does go dark permanently within the U.S., Meta is predicted to soak up 55% of its ad spend. Platforms with short-form video options, comparable to YouTube and Instagram, stand to profit essentially the most.

While the U.S. stays the biggest market for the app, the country’s share of total ad revenue for the platform has steadily declined over the past five years. By 2026, the U.S. is predicted to make up 34% of TikTok’s ad revenue, down from 43.3% in 2022. However, if a ban is avoided the app is predicted to earn $13.4 billion in ad revenue from the U.S. in 2026.

TikTok is the fifth hottest app globally, jumping to the second hottest app when just considering women between the ages of 16 and 24. Its ad reach is predicted to be 1.59 billion users, with users globally averaging 35 hours a month on the app. U.S. users spend a mean 44 hours monthly on the app, exceeding the worldwide average. This far exceeds the monthly usage of other platforms and is greater than double the common usage of Instagram.

Read the complete article here

Subscribe to our mailing list to receives daily updates!

We won't spam you

Previous Post

Google is exploring ads in new AI Mode

Next Post

Are synthetic audiences the future of marketing testing? 

Related Posts

How Sun Bum’s loyalty program leaves ‘punch card land’ and builds community
Social Media

How Sun Bum’s loyalty program leaves ‘punch card land’ and builds community

July 17, 2025
American Eagle drives in-store back-to-school shopping with Snap Map
Social Media

American Eagle drives in-store back-to-school shopping with Snap Map

July 10, 2025
Unilever debuts AI-driven design unit to wean brands off TV-first model
Social Media

Unilever debuts AI-driven design unit to wean brands off TV-first model

July 7, 2025
Inspiring Social Media Case Studies from Reputable Brands and Digital Agencies
Social Media

Inspiring Social Media Case Studies from Reputable Brands and Digital Agencies

July 7, 2025
DoubleVerify, IAS develop attention measurement solutions for Snap
Social Media

DoubleVerify, IAS develop attention measurement solutions for Snap

July 2, 2025
JCPenney does wedding season on a budget amid turnaround
Social Media

JCPenney does wedding season on a budget amid turnaround

June 30, 2025
Leave Comment

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

Latest Articles

Over half of ad buyers are using generative AI for video creation: IAB

Over half of ad buyers are using generative AI for video creation: IAB

July 18, 2025
How CeraVe built a $2B brand by blending education and entertainment

How CeraVe built a $2B brand by blending education and entertainment

July 17, 2025
Don’t hold the pickles: Sonic’s CMO on going all-in on dining trend

Don’t hold the pickles: Sonic’s CMO on going all-in on dining trend

July 17, 2025
Why Your Emails Won’t Reach Inboxes in 2025: Dirty Lists Are Killing Your Campaigns

Why Your Emails Won’t Reach Inboxes in 2025: Dirty Lists Are Killing Your Campaigns

July 17, 2025
Omnicom-IPG merger clears key regulatory hurdle focused on ad boycotts

3 takeaways from Omnicom’s Q2 earnings as IPG deal nears completion

July 16, 2025

Latest Marketing and Entrepreneurship news and articles from the most trusted sources, follow us to get the latest news and tips directly to your inbox.


Learn more

Sections

  • Artificial Intelligence
  • B2B Marketing
  • B2C Marketing
  • Content Marketing
  • Digital Marketing
  • Email Marketing
  • Entrepreneurship
  • Graphic Design
  • Mobile Marketing
  • Public Relations
  • Sales Conversion
  • SEO
  • Social Media
  • Traffic/Lead Generation
  • Uncategorized
  • Video Marketing
  • Videos
  • Website Development

Newsletter

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

  • Privacy
  • Terms
  • Press Release
  • Advertise
  • Contact

© 2022 ariMarketing - All rights reserved.

No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation

© 2022 ariMarketing - All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.