ariMarketing News
Monday, December 29, 2025
Want Traffic?
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
ariMarketing News
No Result
View All Result
  • Marketing
  • Social Media
  • SEO
  • Entrepreneurship
  • AI
  • Graphic Design
  • Public Relations
  • Sales Conversion
  • Website Development
  • Traffic/Lead Generation
  • Videos
Home Entrepreneurship

Disney Class Action Lawsuit Focuses on Platinum Annual Passes

October 25, 2022
in Entrepreneurship
109 1
A A
0
21
SHARES
689
VIEWS
Share on FacebookShare on Twitter

Disney may not be the most wonderful place on earth if your annual pass doesn’t allow you to visit freely.

That’s at least according to a class action lawsuit that accuses Walt Disney Parks and Resorts of breach of implied contract, among other things, for changing the rules on annual pass holders after the pandemic hit.

It was filed on October 18, according to Insider.

“Disney has abused a global pandemic to take advantage of its Platinum Pass holders and Platinum Plus pass holders even after the threat of the pandemic has subsided,” the lawsuit said.

Related: ‘You Have No Human Decency’: Disney Issues Apology After Internet Goes Wild Over A Disneyland Employee Who Ruined a Couple’s Proposal

Disney consumers of late have also expressed anger with price increases at Victoria & Albert’s restaurant and in the park as a whole. But these customers are fighting back with more than angry words on social media.

The crux of the issue is around Disney’s old system of annual passes, which allowed people entrance to the park all year, generally speaking. Two of those types of passes, Platinum and Platinum Plus Pass did not have “blackout dates.”

These dates, which affected the cheaper Gold and Silver annual passes, tended to correspond with high attendance at the park, it adds.

The two customers purchased Platinum Plus passes. One of the plaintiffs said she bought one for herself and each member of their family, for $633 each. The other one, whose pass is set to expire in 2030, paid $67.75 a month.

“Prior to March 15, 2020, Platinum Pass and Platinum Plus Pass holders were permitted to go to all four Florida Disney parks 365 days a year without any Blockout Dates or restrictions,” the lawsuit wrote.

Then, after the coronavirus hit, Disney “effectively” introduced blackout dates, as well as other restrictions, presumably for crowd control. The lawsuit claims the company has acted unfairly in not lifting them as the pandemic became less of an issue, in their estimation.

Now, Disney has a reservation system for all visitors, including annual passes. The lawsuit contends only a certain number of Platinum Passholders are only allowed a day, ruling some days out.

The group also used to be able to “park hop” to more than one Florida park in one day, which the company only now allows after 2 p.m., per Insider.

Further, the group was not allowed to make more than five (it was three) days of reservations at a time, and you couldn’t book days again until the trip had passed.

“This meant that in order for Plaintiffs to make a reservation for the month of November, while currently in the month of May, they would be unable to use their Platinum Pass for nearly six months,” the lawsuit said.

It contends that none of these restrictions were in the original agreements of the passes purchased and that thus the company is engaging in things like unjust enrichment and in violation of the Florida Deceptive and Unfair Trade Practices Act.

Disney now offers a different set of passes, Insider noted. The plaintiffs said their passes were switched “unilaterally” to a new one, the Incredi-Pass, which has more restrictions and fewer benefits than the platinum one purchased, they argued.

Disney did not immediately respond to a request for comment. But the company pushed back against the lawsuit to News 6.

“Annual Passholders continue to be some of our biggest fans and most loyal guests. We’ve been upfront with Passholders about the updates we’ve made, and we offered them the flexibility to opt-in or opt-out of the program early in the pandemic, including refunds if they desired. This lawsuit mischaracterizes the program and its history, and we will respond further in court,” the company wrote.

Read the full article here

Tags: Business NewsDisneyNews and Trends

Subscribe to our mailing list to receives daily updates!

We won't spam you

Previous Post

A Pervasive Myth Employers Believe That Is Hurting Their Remote Workforce

Next Post

Your Fast-Food Burger May Soon Come Wrapped in Seaweed

Related Posts

Starbucks links with MrBeast to fuel Prime Video competition series
Entrepreneurship

Starbucks links with MrBeast to fuel Prime Video competition series

December 29, 2025
Listerine turns mouthwashing sounds into music with Twitch creators
Entrepreneurship

Listerine turns mouthwashing sounds into music with Twitch creators

December 22, 2025
YouTube simplifies brand, creator partnerships with new solutions
Entrepreneurship

WPP Media enriches influencer offering with YouTube creator data deal

December 15, 2025
Home Depot builds bridge to influencers with creator portal
Entrepreneurship

Home Depot builds bridge to influencers with creator portal

December 11, 2025
How the best marketing campaigns of 2025 navigated uncertain times
Entrepreneurship

How the best marketing campaigns of 2025 navigated uncertain times

December 9, 2025
Skims ventures into live entertainment with shoppable TikTok livestream
Entrepreneurship

Skims ventures into live entertainment with shoppable TikTok livestream

December 4, 2025
Leave Comment

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

Latest Articles

5 Email Marketing Mistakes That Hurt Small Businesses

5 Email Marketing Mistakes That Hurt Small Businesses

December 29, 2025
WPP Media, Criteo partner to bring more performance to CTV advertising

Nielsen, Roku deepen data-sharing pact to enhance streaming measurement

December 23, 2025
Lexus takes generative AI for a spin in new holiday marketing content

Lexus takes generative AI for a spin in new holiday marketing content

December 23, 2025
Horizon introduces open ad tech partnership network

Horizon introduces open ad tech partnership network

December 22, 2025
How generative AI upends the brand crisis playbook

How generative AI upends the brand crisis playbook

December 22, 2025

Latest Marketing and Entrepreneurship news and articles from the most trusted sources, follow us to get the latest news and tips directly to your inbox.


Learn more

Sections

  • Artificial Intelligence
  • B2B Marketing
  • B2C Marketing
  • Content Marketing
  • Digital Marketing
  • Email Marketing
  • Entrepreneurship
  • Graphic Design
  • Mobile Marketing
  • Public Relations
  • Sales Conversion
  • SEO
  • Social Media
  • Traffic/Lead Generation
  • Uncategorized
  • Video Marketing
  • Videos
  • Website Development

Newsletter

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

  • Privacy
  • Terms
  • Press Release
  • Advertise
  • Contact

© 2022 ariMarketing - All rights reserved.

No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation

© 2022 ariMarketing - All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.