Dunkin’ aired a latest ad, “Popstar,” through the 66th Annual Grammy Awards on Feb. 4. In the 60-second spot, brand ambassador Ben Affleck looks back on the response to his appearance eventually 12 months’s ceremony and considers a profession as a pop star. Creative was developed with Artists Equity, the production company founded by Affleck and Matt Damon that has handled several recent Dunkin’ ads.
The latest industrial follows Affleck within the aftermath of the 2023 Grammys, where his dour look inspired a round of “Sad Affleck” memes, opening on a news chyron reading “The Boredest Man within the World.” Affleck intimates that he was actually studying the music industry gathering after which decides to try his hand at pop stardom. He tries in vain to get his wife, Jennifer Lopez, to help with his musical endeavor before connecting with several industry professionals, including previous Dunkin’ partner Charli D’Amelio. He asks the TikTok star, “Who is TikTok?” after which dons an enormous doughnut chain.
“They inform you you’re no good, you’re a goofy middle-age clumsy white guy with no rhythm and you’ll be able to’t sing on key, you’re not coordinated… meaning I can’t be a pop star?” Affleck says within the ad. “Underestimate Boston at your peril. This is me now.”
The ad ends with a “to be continued” title card, stoking speculation that the hassle will culminate with one other spot on the Super Bowl on Sunday.
“To be continued means to be continued and our lips are sealed — unless we’re drinking iced coffee,” a brand spokesperson said in a comment to Marketing Dive.
Dunkin’ debuted its partnership with Affleck in certainly one of last 12 months’s best Super Bowl spots. The Hollywood heavyweight has returned to work with the chain several times since, including in a campaign alongside rapper Ice Spice that similarly played up his Boston bona fides and popular culture aloofness.
Read the total article here
